Excerpted from the Harvard Business Review.
An idea is defined as radical if it meets one or more of these tests:

  • It has changed customer expectations and behavior.
  • It has changed the basis of competitive edge. (The proliferation of digital cameras is an example.)
  • It has changed industry economics.

One way to come up with radical ideas is by deconstructing your business model and asking: “Is there no other way to organise our business?” Another is for staff to cultivate an empathy with the customer that is so strong that they can solve problems the customer can barely articulate.

Source: BRW Magazine by Amanda Gome