All businesses are threatened by innovation. How do we respond to it? By seeing innovation as unfair competition and wasting resources in legal battles that inevitably fail? Or by accepting that the world changes and then deciding we are best served by finding our own innovations?

If someone creates a faster, cheaper, better or generally more efficient way to produce the same product as you, allowing them to sell their product at a price significantly less than yours, or securing a great market segment … are they cheating?

Before you answer the question, consider its flip side. If your company found a faster, cheaper … you get the general idea … are you guilty of cheating?

Source:, here.