CREATIVITY is one of our most powerful faculties. Disciplined and focused creativity is a mighty instrument that plumbs the depths of our subconscious mind, bringing forth innovations, solutions, methods of improving business and even new approaches to human relations.

Innovations or business breakthroughs that are not nurtured tend to fail. One thing is certain: the business landscape is being transformed into a competitive environment.

Change must be expected. Innovation and improvement are tied to a successful business or product. But at times change can be disruptive to an establishment, thus an innovation can pose a problem rather than be an advantage. A leading expert in systematic innovative methods for technical, business and social systems, Darrell Mann, said global innovation statistics revealed a shocking scenario, over 80% of innovations failed before they reach the market.

“And 80% of the innovations that make it to the market also fail. Also, more than 90% of the innovations are brought in after the deadline, thus making them obsolete,” he said. Scratch your head no more, as there is a repeatable process for a successful innovation. With Teoriya Resheniya Izobreatatelskikh Zadatch or Theory of Inventive Problem Solving (TRIZ), situations are rectified within hours. TRIZ was developed in the former Soviet Union, and traced its roots to 1946 when an engineer, Genrich Altshuller, conducted a careful study of the process of inventions. TRIZ emphasises that every successful innovation is brought forth only when an innovator is able to create an environment where customers, shareholders and employees win.

Source: BizStar, here.


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