Voices Of Innovation: Jeff Hawkins
Creator of the first PalmPilot PDA and Handspring smart phone and author of the book On Intelligence, about the human brain and intelligent machines.

Let’s talk about serial innovators. What’s the secret to success?
And so what steps do you do? (for innovation success that is)
Can a company be a big innovator?

Jeff says that he doesn’t know if there is a secret to success.
He says “Being a great innovator is like batting in baseball. If you’re batting .300 or .350, you’re doing pretty well. Most people, they never get a hit. I try to think very hard about what’s ultimately going to happen.”
Once the long-term vision is seen, then one has to get there – step-by-step. You can’t just solve all the problems at once and bingo, you have an industry. No, you have to solve a whole bunch of those problems, and along the way you have to make money while you’re doing it.

Companies don’t innovate; people do. If you’re going to innovate, you have to overcome problems. In a startup, you’re going to have all these people telling you you’re wrong. If you’re at a big company, you’re going to have all these people telling you you’re wrong. It takes a lot of nerve and perseverance. You have to keep fighting the battles.

SOURCE: BusinessWeek, the Innovation Economy Series


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