By James Champy

Executives’ obsession with corporate growth and competition has produced a new interest in innovation.

That means ways of finding new products, services and businesses to fuel growth. As a CIO, you can find opportunities and become an active innovator, but you must sharpen your skills, or you will be viewed as strictly a service provider.

Begin by recognizing that corporate innovation is not limited to producing new or enhanced products and services. When thinking about innovation, you also need to think about the business model, processes within the organization, or the way customers experience your company.

Business Model Innovation
Process Innovation
Product Innovation
Experience Innovation