A level playing field for me means that even though I do not work for / own / run a corporation / organization / company, technological advances like the ones Friedman mentions allow me to be a one-person organization.

I can work with anyone from anywhere in the world without having to bother about infrastructure and seed-capital. [I am a designer, photographer, writer, innovation consultant and business-networking consultant.]

I do business online and offsite and my only marketing and advertising is “word-of-mouth”. I use networking portals like openBC and LinkedIn, make contact with potential clients from all over the world, sign deals with them and get paid – all online. I do not necessarily “have-to” meet the people I am working for. It is a level playing field for the customer and for the service-provider, which each can use to their advantage. A customer can find a low-cost option if that’s what he / she is looking for. A customer can find the most talented, respected, qualified and experienced service-provider if that’s what he / she is looking for. Walls of cultural differences are coming down and while the ultimate goal of a truly flat world might not seem so evident, we are undeniably moving toward it.

While it might be person / sector / industry / economics specific currently, the “flat” world is definitely no longer a metaphor – the Internet and other technological advances and the English language have indeed made it a “flat” world for me. It is a level playing field for me because now I have access to opportunities that otherwise would not even have existed in my perceived world.


Subscribe to the Naina.co newsletter

By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form.