An interview discussing the limitations of first-mover advantage and the arguments for what is dubbed ‘fast second’ movement in radical new markets. Emphasizes two aspects of innovation, the creation of a product and the creation of a mass market, stressing the crucial importance of timing for fast second movers, and pointing out that potential returns for fast second movers are far greater than for the pioneers of such innovations. Cites numerous examples of successful fast second movers.

For full interview go here: Emerald