Using ‘Outside-the-Box’ Thinking to Drive ‘Inside-the-Box’ Strategies
(Marakon Associates)

Rather than spurring on creative thinking in strategy development, the command to “think outside the box” is often taken as a rallying cry for radical change. For most large companies, however, radical change – be it portfolio transformation or diversification – has not been all that effective in producing superior shareholder returns. More often than not, the biggest opportunities for sustained value creation stem from applying creative thinking to a company’s existing business portfolio. The article asserts that this does not mean that executives should mute the call for outside-the-box thinking.


Subscribe to the newsletter

By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form.

1 comment

  1. Interesting – I agree that out-off-box thinking is not only to the best….

    Few days ago I saw an article in the latest issue of Design Management Institute about box-thinking. They defined a new box-principle – Big Box Thinking – its about making the box bigger…….Ill write a post on exactly that in the week to come….;-)

    All the best
    Hans Henrik

Comments are closed.