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A short excerpt with the main points:

Some of the misconceptions which hinder creativity

  • For every problem, there can be only one solution
  • One must be logical and rational when solving any problem
  • An idea can be useful, only it if falls within the norms and standards of the organization/society
  • One should always be clear in one”s thinking
  • In solving problems, one should always avoid mistakes and failures
  • Problem-solving is a “serious” activity
  • Expertise and specialization is a must for effective problem-solving
  • One should obviously not take weird ideas seriously
  • Some people are creative, others are not


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