Their current logo is in Hindi and they are looking to change their image/look/branding. They are still sorting out internally whether they should actually go ahead and change the logo – they have had it for 25 years!
The elements of the current logo are as follows:
- The name “SOHAM”: “soham” means “I am him” in Sanskrit, which basically means that as human beings we need to believe that God is within us. More on Wikipedia
- The two dots like “:” [ the colon ] to represent Soham visually. The dots also represent “nirvana”.
- The octagon: it represents life, regeneration, the eight-fold path in Buddhism, earth transformer, holistic, growth, transformation, dynamism. The octagon is supposed to be the stage between the square and the circle, which signifies strong spirituality.
The current logo also uses the color green to signify discipline. Other symbols include representation for roots.
Since they are not yet definitely decided to actually change their logo, I decided to do concepts that did not drastically move away from their current concept. I have stayed with the octagon since it is a very powerful visual concept loaded with meaning that identifies with the real-estate industry. Real-estate provides homes for people – it is their very own world on the earth – hence the keywords that represent an octagon fit the idea behind real-estate.
Soham is specifically a residential property building real-estate company.
Please take your mouse over the images to read the concept/thoughts/ideas behind each image.