Their current logo is in Hindi and they are looking to change their image/look/branding. They are still sorting out internally whether they should actually go ahead and change the logo – they have had it for 25 years!

The elements of the current logo are as follows:

  • The name “SOHAM”: “soham” means “I am him” in Sanskrit, which basically means that as human beings we need to believe that God is within us. More on Wikipedia
  • The two dots like “:” [ the colon ] to represent Soham visually. The dots also represent “nirvana”.

  • The octagon: it represents life, regeneration, the eight-fold path in Buddhism, earth transformer, holistic, growth, transformation, dynamism. The octagon is supposed to be the stage between the square and the circle, which signifies strong spirituality.
  • The current logo also uses the color green to signify discipline. Other symbols include representation for roots.

Since they are not yet definitely decided to actually change their logo, I decided to do concepts that did not drastically move away from their current concept. I have stayed with the octagon since it is a very powerful visual concept loaded with meaning that identifies with the real-estate industry. Real-estate provides homes for people – it is their very own world on the earth – hence the keywords that represent an octagon fit the idea behind real-estate.

Soham is specifically a residential property building real-estate company.

Please take your mouse over the images to read the concept/thoughts/ideas behind each image.

 

9 comments

  1. Thank you for the nice words ‘tomek’. Hopefully if/when the client decides to go ahead with the re-design, I will be posting the finished version too 🙂

    Thank you for stopping by!

  2. Hi Tomek,

    I’m not sure what you mean by “take a look and play around”. Not that I have been a regular visitor of LogoLounge – the internet is such a prolific provider or information that most of the times I lose track of the information sources 🙂

    Cheers!

  3. hi there i am raheel from ahmedabad india i like this site and would like to be part of yopu people so please let me know how can i get in touch with you.

    Thanks
    Raheel Patrel

  4. Hi Raheel,
    Thank you for your kind message.
    If you have read the “About” page on the aside website, you will realize that there are no “people” behind aside – there’s just me.

    I am not sure how you would like to be part of the design studio – let me know if you have some ideas!

  5. hey naina
    I have some projects on logo design brand identity and some more we could work on that as we would like to work with person having a perspective in their vision.

  6. Hey Himanshu – which particular curves were you mentioning? Thanks for stopping by and for the message! Wish you and yours a very happy new year!

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