[ TEXT REMOVED ] I am creating a plan to upgrade a client’s website. The client is going through changes to upgrade the company image – marketing efforts – because till date all their clients have come to them on their own and they get 80% of their business from 20% of their clients. They intend to change that – their market reach is tremendous [ all top advertising and publishing firms use the client’s company for printing and pre-press jobs ] and the client company can do a lot more business than it is doing right now.

In the same spirit, the client had setup a photogaphy department about one year ago and have now also started a Creative Services division to cater to smaller clients who are unable to afford agencies for their design needs. These clients can come to them for an end-to-end solution – they do the design, the photography, the pre-press as well as the printing.

The marketing effort too is focused in that direction. For about 70 years now, the client company has been at the forefront of pre-press in India. Now they want to change that image and include services like photography, creative services and digital asset management.

    So that is one huge project going on currently: Marketing material. This includes :

  • corporate brochure,
  • re-working the corporate identity – business cards, letter-head and logo,
  • re-designing the website,
  • industry-specific brochures,
  • and service-specific inserts/flyers.
    Other projects are :

  • A product brochure for a large Indian furniture and fixtures brand.
  • Hangtags for a large clothes retailing company [ which by the way is one of the toughest projects so far – somehow I am absolutely unable to think of a suitable design approach – one of the reasons being that the client-breif was not taken properly and also because I did not research hangtag design before I started the project ]. That’s what happens when you inherit clients.
  • A quote in preparation for a major construction giant in India [ signage for their latest project ]
  • A corporate brochure for a Finanial services company
  • A recruitment brochure for the students of the B-School NITIE or National Institute of Industrial Engineering.

Hopefully, I will be able to follow-up this post with images and sketches of what I’ve been upto.

One of the best parts about this job, from a design prespective, is that now, I can take dummy prints of my designs!

This post has been edited to make it more politically correct.


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  1. Naina – We’re so pleased you’re in a bigger company…though we miss your innovation blog. any chance that will be up and running again? I am having similar problems with Blogger and would like to also move to WordPress. Any suggestions on a quick learning curve for that?

  2. Colby,

    Fantastic to hear from you!
    The innovation blog’s in limbo right now – I have transferred all the content to a new space but still have not started posting actively.

    As for moving from Blogger to WordPress, WordPress allows you to import all your blogger posts along with comments – it would be much easier to install WordPress if you were hosting on DreamHost or if you had someone close to you who knew how to install WordPress. [ DreamHost gives a one-click install for WordPress ]

    If there’s something I might be able to do for you, please let me know!

  3. We have designing unit, At lower Parel if you have excess work for designing and art working and out sourcing art working kind of work then I would like to joint had work with you as a your vendor


  4. Amish,

    Thank you for your interest.
    I’ll make a counter-offer – if you have designers looking for jobs – tell them to come to me! We do have loads of work but I will never let a situation overtake me where we have “excess” work 🙂


  5. It’s good you are on the web design team for this company. Their website is like, 10 years old and it just looks like they’ve scanned their brochure uploaded to their website!! Please spread the importance of css design, web standards, and accessibility among Indian markets.

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