The last post on the logo design for a company.

This is an update.

The project ran into delays and consequential misunderstanding with the client.
In my personal opinion, the client is a fairly common human being – which also means that they had no idea that there exists a bunch of people who make a living out of designing logos and identities – and this is self-admitted, I am not making it up.

The client was not able to fathom why we were giving him “dull”, “non-exciting” and “unattractive” shapes for his logo. When we repeatedly informed him that this was only the first stage of logo design, where we come up with “dirty”, “rough”, “black and white”, “sketches” that help lay the groundwork for the final logo, he told us it was too late that we had informed him about our intent, his partner had already given the logo to someone else for designing!

With all the sketches that we sent to the client, the accompanying e-mail always mentioned that these we only sketches and the motive was to find out whether the designer was thinking in the same direction as the client – in order to avoid last-minute design changes. But the client did not seem as someone who reads their e-mail and for obvious reason lost out on that crucial piece of information.

A whole lot of work went into those “drafts” and I found myself wishing that we’d taken at least the 50% advance that we usually ask from clients [ TEXT REMOVED ].

While I appreciate constructive criticism, where the clients would tell me that this is not what he was expecting at all and I needed to re-work my designs, I certainly expect more than a statement of “Ok, you say that all these funny shapes mean something. Tell me what that blue ball and cube thing means?” to which I replied that it encompasses the human side of his company – that they take care of all their clients’ needs at the same time the technology enables the company to deliver upto the clients’ expectations. To which he said “But how will someone viewing the logo know that the logo is supposed to mean that?!”

And they have of course conveniently given the work to someone else – and I’m not so sure about the acceptance of the solution that the other design studio will offer – but maybe this person’s partner is someone who knows what logos are and is more “open” to the idea of art and design not being the only conclusive proof of the viewer’s intelligence.

This post has been edited to make it more politically correct.


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1 comment

  1. I recently had the same experience, which leaves me wondering if sending any process work to a client is a good idea. After creating a concept rough of how the project will look and feel, my client responded “I’m not paying you to paint pictures” She went on to say that she found a designer she met at a party and was going to have him do it. Keep in mind I have already dedicated 10 hours into the agreed project. When she told me this I explained exactly what would happen, how she would be promised the world and get only excuses as only thoes uneducated self proclaimed designers can. Ironically when she first approched me she had just wasted thousands on a never completed project by the same type of person.

    3 weeks later she called again, apparently my prediction was accurate. However unlike her I refuse to make the same mistakes over and over again. Thats why I rejected her second attempt to hire me.

    Like you I’m and Elitist, not because I attended a prestigious art school and have a high IQ, I’m an Elitist simply by relativity. If your seeking motivation to open your design studio look no farther than the average business owner and you will realize if they can do it and get by, you will be able to master it.

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