Good article : Designing Through The Storm on their latest issue.

This is what I replied in the Discussion:

When I hit a wall in terms of creativity, I don’t do any work for a couple of days – no design, no brainstorming – I just let the deadline creep up on me and then Eureka! I get some good ideas and finish the work on time. This ALWAYS works for me – whether I do it consciously – on purpose or sub-consciously.

I’d like to add one more thing though – when you say that goals should be established before beginning – instead of just the design and project goals, it helps to set some goals on how to deal with the client as well – observe your client carefully and learn how they react to your aggressive advice / humble recommendations / technical explanation to support your recommendation etc. It will give you a very clear idea of whether the client wants you to be creative or just wants a scribble on a piece of paper according to his / her pre-conceived notions. It’s saved me a lot of time.

Get everything in writing – especially the approvals – is the best advice I’ve received from my ex-boss. It’s a no-brainer but it’s surprising how many times I find myself almost saying “It’s ok, you’ve confirmed over the phone, you don’t really need to send an e-mail.”

I work remotely with almost all my clients. If something goes wrong – and the client replies via e-mail – the best way to calm down is to pick up the phone and give them a call. Apart from the fact that you just might find out what the real problem is, the client will know that you are interested in setting things right – delayed communication is as good as no communication. Sometimes, however tough it might be, just grab the phone and TALK to the client.

Like there’s no telepathy in love [ you have to tell the object of you affection that you love them – OUT LOUD ], similarly, there is no telepathy in design!


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  1. Thanks for the awesome article. It was of great help to me, someone who is getting ready to step into the real world where you have to deal with real people.

    – Aaina.

  2. Hi Aaina! Thank you for stopping by and I appreciate your comment-post. I’m glad the article helped. All the very best for your future endeavors.

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