Seth says:

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards–and living up to them–is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.

But what does one do when the client tells you “Hey, I really like your work and I want you to design my logo just the way you think would be right for my brand.” And then they go right ahead and backseat drive?

It’s the same with prices – decide what you are worth and charge that – create a bottomline that you WILL NOT go below – if a prospective client pushes you too much to go under your bottomline, you can be certain that this particular person does not care much about your skills or your design abilities and if you do take them on [ which will happen most probably out of guilt on your part ] – you WILL MOST CERTAINLY regret it.


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