That’s the new FujiFilm logo. You can read their complete News Release.

In summary, the meaning of the new corporate identity is:

“The new logo design eliminates the red hexagon mark established in 1980 and strongly projects a symbol for FUJIFILM, the corporate brand.

With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation.”

They will continue to use Green as their corporate color.