Ten principles of good design by Dieter Rams, Industrial Designer [ Read his profile on DesignMuseum.org]:

  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design helps us to understand a product.
  • Good design is unobtrusive.
  • Good design is honest.
  • Good design is durable.
  • Good design is consequent to the last detail.
  • Good design is concerned with the environment.
  • Good design is as little design as possible.
  • Back to purity, back to simplicity.

(via 37 Signals)


  1. Hope its stir u for a bit:

    “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects”.

    Robert A Heinlen.

    Of the mentioned points of rams, almost all points r not so GREAT to have a thought of and lept in our little brain. Design to me means *simple* or no-brainer. And yes from one of best quotes i read “…it has to be up to handling the job it was created to do.” –

    Thanx for the blog

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