openBC to become XING
September 27th, 2006
Just received an announcement from Lars Hinrichs in my openBC inbox that openBC is being re-branded to XING – it’s a new name and a new design for the same platform. For some reason [ maybe because of the example that Lars uses, it seems like openBC is really pushing hard to get into the Chinese market – which is not a bad thing – just that the example of what the name XING means in Chinese really gives that impression ].
The reason given for the change in his e-mail is as follows :
Members also network on the platform in 16 languages, so we needed a brand image that carries meaning in different cultures around the globe. XING meets this requirement. In China, for example, XING translates as â€˜can doâ€™ and â€˜encountersâ€™. Besides these fitting associations, the name XING is cosmopolitan, innovative and unique – all qualities that reflect our community.
This is what the openBC header looks like :
There is a new website announcing the new platform XING – visit it. DO NOT forget to check out the sneak preview of the upcoming changes that should be in force before the end of this year. I most definitely like the colors of the new-look – much better than the dreary orange, dark teal and grey!
I for one, certainly welcome the change – maybe this will renew my participation on the platform, which has been extremely low since the last three-four months.