This is the first “formal” case-study I am releasing. The primary aim is to help current and prospective clients understand one particular part of the mechanics of a design engagement at aside. One of my current clients needs to understand the process thoroughly and from a non-creative point of view, hence this case-study PDF. I’ve e-mailed his copy and released it in general on the blog.

It is not a general/overall case study. The specific goal of this logo design case study is to convince an existing client that when I ask for examples of logos or visuals that they like, I am not going to copy them. The “creative” details of this logo design / corporate identity engagement can be found in this blog post.

Download logo-design Case Study PDF


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  1. Hi. I totally agree and identify with that concept of reviewing various type of designs before freezing on the final.

    It’s helpful in providing direction to both the designer and the customer. Its easy to say give me a good design, but that can be subjective right?

    I’ve tried used this concept and suggested these to all designers I work with. Good to know that am not alone. Though on the work front you are ahead on that. Curious to know/read more about your work and your studio… will keep checking our website. Great going and wish you the best!

  2. A design – whether good or bad is indeed always subjective 🙂 Thanks for stopping by Rajiv, I appreciate the comment! Beauty lies in the eyes of the beholder and what one client loves, might not be even liked by another client. We all see what we want to and the best way to understand client’s expectations is to get them to give visual examples. The moment I ask clients for visual references, they immediately think “oh! so she’s just going to copy what I give her!” and then I have to patiently explain that I will need it to set the tone of the design engagement. Of course some clients totally understand where I’m coming from – but a sample case study never hurt!

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