I’ve been a huge proponent of using blogs for communicating with clients, fellow-professionals and the public in general. In India, the uptake of blogs has been phenomenal but we’re still using blogs more as personal diaries than tools to communicate with our customers and with the market.

A French company recently integrated a blog into their main website. The company itself manufactures crystal-ware but the blog is created in a story-telling fashion. The blog is presented to be written by a wedding-planner. No doubt wedding-planners have to plan the glass-ware and crystal at weddings and it’s a perfect way to market the company’s products using the technique of storytelling. The blog is written more in the style of “episodes”.