After analyzing the filled-in Creative Brief, the following four concepts/themes were chosen:

1. Environment Friendly [ as a chemicals and pharmaceuticals manufacturing company, IOLCP pays particular attention to the effects of their activities on the environment ] 2. Customer Satisfaction
3. Organic chemicals have a base of Carbon and Hydrogen and the molecules are connected in pentagonal formations.
4. C9 [ this is something that the client wanted although I was unable to determine why ]

Following are the sketches I sent them:

The complete page on my Moleskine:

The first draft was as follows:

In organic chemicals and compounds, the structure of Carbon and Hydrogen molecules is similar to that of a five-sided pentagon. Combining that with a “leaf” motif represents the chemical, pharmaceutical and environmental aspects. The closed figure can also mean that IOLCP takes into consideration all customer requirements. The pentagon itself also represents the five fingers of the hand – hence, it represents auspiciousness, hard work, care and the human-touch.

The leaf is represented with the letters “C” and “P” connected with it, “I” and “O” can also either be connected with this or can stand separately as shown above. The combination of “C” and “P” also creates the symbol of infinity that could mean that IOLCP is good at working out almost any kind of combinations for customers.

This combines the following:

1. the molecular five-sided structure
2. the leaf structure
3. the symbolism of the human hand
4. it also represents that IOLCP has capabilities in various areas, which could include environment, chemicals, pharmaceuticals, technology, customer-care etc.

This combines the following:

1. The leaf – for environment care
2. The number five – to symbolize the molecular structure as well as the human hand and thus customer care.

This combines the following:

1. The human hand – five fingers – customer care
2. The wave-like structure can represent the chemical and pharmaceutical business or industry
3. It can also represent the fact that IOLCP has expertise in various areas – like a five-point structure – tech/pharma/chem etc.

This is to represent the leaf-like symbol and technology-oriented processes. The sharp edges and corners represent the modern side and the rounded corners represent that customer-care side of IOLCP.

This is similar to the previous idea except that it is more “flexible” and does not really represent he technology side.

This represents the letters “C” and “P” with the representation of a leaf to show the environment-friendly operations. The aspect of technology can also be represented with the font/typeface/text used for the lettering of IOLCP, which can be written below or above the symbol.

Combination of circle/sphere/globe with the five-sided symbol as discussed in the earlier sketches. The sphere/circle represents the well-rounded operations of IOLCP – customer care / technology / environment friendly / experience / hard work / leadership / quality etc.

This too combines the symbology of the leaf with the letters “C” and “P”. The other letters could either be added to the front or we could use IOLCP either below or above the symbol shown.

Similar to the previous lettering but with “I” and “O” included.

This utilizes the symbolism of the molecular structure, the human-hand and the factors of quality and technology.

These shapes also combine all the previously mentioned factors. But this has a more modern feel to it and clearly shown the link to technology. The only issue might be that it looks somewhat like the Apple logo, which has an apple and one green leaf in the same orientation.

Another way of writing IOLCP. Leaning towards technology and sharpness.

If you haven’t already noticed, I was using IOCP as the name of the company and not the correct IOLCP, which was pointed out my the client. Fortunately that did not affect the overall design engagement.

The client replied with a choice of five drawings from above [ typically a client chooses one or at maximum two drawings from the initial sketches ]. I then suggested to the client to go with three out of the five. Since the client-designer relationship in this case was next to ideal, I did not mind doing something extra for them. The final three chosen sketches were:

The second iteration in the engagement yielded the following drawings:

The client reverted with the following choices and asked for some more variations and tweaks:

The third iteration in the engagement yielded the following images:

The client also wanted to see some examples of how the logo would look on a business card and letterhead, so I did some examples :

The client then reverted with their choice of the logo but wanted a darker green because their earlier logo had a darker green and they wanted “some” continuity. The final logo chosen is as follows:

I am also creating an identity guidelines document for the client and will provide a download link for the same in the coming week!


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  1. finally client approved last logo ok but the last green semi circle i dint understand.

    why font is italics…you are the senior in designing

    pls tell me why designers use italics font in logo.

    i know i cant comment on your work as im a single logo creator but i want to learn from you.

    Yasin Ali

  2. Hey Yasin, I’ll be uploading the identity guidelines document, which will also have the description of the meaning of the logo and the significance of the shapes and colors. Please check back on this post within a couple of weeks!

  3. lovely posts from concept to final reality! I learnt about about art of concept briefs during my masters 🙂

    Will catch up with you more on logo design next time we meet 🙂

  4. Hi David, Thanks for stopping by! I guess we all have different processes to start a projects – sometimes I get clients who don’t understand preliminary sketches – when I work on the concepts and show them the sketches some of them say stuff like “But I don’t want my final logo to look like this! This is all crap!” So then I too have to get down to show them some “finished files” in Illustrator/Photoshop 🙂

    But yeah, it’s pretty much impossible for me to start without a sketch!
    I checked out your blog too – good work on the blog.

  5. Hey thanks Vinu 🙂 I wish I could capture more detail during the project – like client conversations/e-mail exchanges and the core of how and why the project moved in a particular direction. I guess that will evolve over time but it would be nice to have it in front of me to analyze how I can improve it further to make it painless for the client as well as the designer!

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