I’m designing the packaging design for a Gold series of incense sticks for a New Delhi based incense-stick manufacturer. To kick-off the project, we decided to start with the line of ‘Mogra‘ fragrances.
I have spent the last two hours researching about Mogra – which is a white-colored flower. That was the information I started with. All I knew was that Mogra is a sweetly fragrant, white-colored flower. I’ve seen the a flower hundreds of times and taken for granted it’s sweet fragrance. I had no idea what it’s called in English – Mogra is it’s Hindi name. Someone suggested that the Mogra flower is known as Jasmine.
Since I wasn’t sure, a Google Image Search for the flower’s name followed. It turned up very few relevant hits. I thought that the best way to find out whether the two flowers were the same would be to compare their photographs. The photographs turned out to be inconclusive – in terms of helping in the comparison.[ Another reason why I’m such a huge proponent of the internet. ] The first resource that came to the rescue was Flickr, where I found many photographs of the flower and one person had given a long description about the flower and it’s family as well. From that article I learned that the Mogra flower is also known as the Arabian Jasmine and it’s scientific name is Jasminum sambac.
I’m learning some botany while working on graphic design.
Who said design was just making something look visually appealing?
I love my job.