I’m designing the packaging design for a Gold series of incense sticks for a New Delhi based incense-stick manufacturer. To kick-off the project, we decided to start with the line of ‘Mogra‘ fragrances.

I have spent the last two hours researching about Mogra – which is a white-colored flower. That was the information I started with. All I knew was that Mogra is a sweetly fragrant, white-colored flower. I’ve seen the a flower hundreds of times and taken for granted it’s sweet fragrance. I had no idea what it’s called in English – Mogra is it’s Hindi name. Someone suggested that the Mogra flower is known as Jasmine.

Since I wasn’t sure, a Google Image Search for the flower’s name followed. It turned up very few relevant hits. I thought that the best way to find out whether the two flowers were the same would be to compare their photographs. The photographs turned out to be inconclusive – in terms of helping in the comparison.

[ Another reason why I’m such a huge proponent of the internet. ] The first resource that came to the rescue was Flickr, where I found many photographs of the flower and one person had given a long description about the flower and it’s family as well. From that article I learned that the Mogra flower is also known as the Arabian Jasmine and it’s scientific name is Jasminum sambac.

The second place I then visited was Wikipedia, where I found a page dedicated to the Arabian Jasmine.

So there.
I’m learning some botany while working on graphic design.
Who said design was just making something look visually appealing?

I love my job.