From old to new – I definitely like the new one – considering they haven’t re-branded since 1963, this is a bold step and nicely executed. Got the news story from the Baltimore Sun. The new logo, when compared with the old logo, definitely looks like it represents ‘something’ related to food, has brighter colors and is more ‘re-freshing’. Would be lovely to be able to see what brief the client had prepared and what process the designer used to create this logo re-design.
The colors seem to have been derived from photographs of fresh fruits – this image can currently be found on the small Flash piece on the Giant Foods homepage.
The branding also looks ‘fresh’. Purple on green – classic color wheel combination – definitely works for a fresh foods company. This image was also taken from the Giant foods website.
Disclaimer : I didn’t do it.
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Naina Redhu is an international Luxury & Lifestyle Photographer based out of India. Although that is a very narrow scope to define what she does. Add Brand Storytelling and Influencer Marketing and she’s also an Experience Collector – some say “Blogger”.
She has been blogging since 2004 starting with Innovation & Creativity > Branding & Identity Design > Luxury & Lifestyle.
Naina.co was launched in 2010 & has become THE Luxury blog where international luxury brands feature their craft for the Indian audience. Naina.co is best known for vibrant photography combined with brand-storytelling that elevates a brand’s message far above “regular blogging”. As a brand, Naina.co has created a unique space within the Indian Influencer Marketing industry as not only a creator of quality brand-relevant content but also an industry leader pushing the boundaries of creativity and professionalism.
Naina talks about professionalism in the photography industry & blogging. She answers questions that readers email to her or leave as comments. She also *sometimes* answers questions related to life and how she does things.
The podcast is published each Wednesday 9 a.m. IST ( Indian Standard Time. )