aside has launched a new venture called Bootstrap Logo. As the name suggests, that’s designing logos for startups. It’s a fairly simple proposition : INR 11,160 [ or USD 225 approximately ] for two logo option sketches based on the creative brief, three iterations on the chosen sketch and file delivery in transparent PSD and PNG formats. I am the one doing the designs – no further outsourcing – so the quality remains the same.

Bootstrap Logo has already worked on projects for two clients : and