Proctor & Gamble are using social media and traditional event marketing for a new / existing brand of shampoo. Till the name is revealed, it is being call the Mystery Shampoo with web presence here :, Twitter presence here : @mystery_shampoo and Facebook presence here : Following are photographs from the event held at New Delhi, Select City Walk with Bollywood celebrity, Ayesha Takia.

She does have long and pretty hair. Very cute and so much better to look at in real life.

The support staff was lovely and the hair-stylists, even though overworked – considering how many women were interested in finding out more about the Mystery Shampoo – was very courteous & friendly. I had a great time – now waiting for my sample bottle to get into the challenge!

That last photograph is of me trying to get a shot of myself after getting back home from the event – to capture the hair and new danglers. I’ll have to think of better vantage points to get the hair!

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