Or business cards. After much heartburn and crumpled sheets of paper – I’ve emailed the following design to @themandatepress for a letterpress print job – basic black on white, gold edges and 600gsm stock from Crane’s Lettra range. It has blown my budget but these have been a long time coming.

It will take about 2-3 weeks for the cards to be printed and delivered and once here, I will take photographs and upload them here – the difference in the flat jpeg above the 3-dimensional letter-pressed cards will be worth documenting.

Some thoughts about the design and contents : I have deliberately left out the phone number. The email contains the link to my one point of contact website naina.co, which gives further links and details to what I do, where I am, how I can be reached etc. Hence, all other details on the business card are redundant. I was contemplating putting the email where my name is currently – because the email does give an idea of the name as well – but I thought that might be too much of an arrogant gesture.

I intend to use these cards when making personal introductions at more sociable settings than just a networking event. Places where I am able to have a real conversation with another person in the room rather than just an elevator pitch. For the elevator pitch events and expected business card handout events, I will be using the business cards of my photography studio that I had ordered from @overheardatmoo

Business cards are a good tool for short term visual impact that affects long-term business strategy and I prefer changing the designs I use but prefer to keep some coherence throughout all designs. Since I haven’t had a business-card *strategy prior to this, I don’t have anything to report.

The business cards I have used in the past :

I can see the red and blue branding element re-appearing at some point in the future – probably the next batch of cards that I order from Moo.com.

UPDATE : October 26th

I’ve been exchanging emails with Sarah from @themandatepress and after some back and forth and her very kind guidance and patience while explaining the letterpress process to me, following is what I have re-submitted as the design for my personal calling card.

UPDATE : November 10th

I received an email from The Mandate Press on the 6th of November informing me that the cards have been shipped.

After I tweeted about how anxiously / excitedly I am waiting for my cards to get here, @themandatepress shared a sneak peek of my cards! The original Twitter update is here and following is the image they shared.

It looks fantastic and now I’m even more anxious to receive them!


Subscribe to the Naina.co newsletter

By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form.

1 comment

Comments are closed.