DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

the world a two-edged sword, duplicity it’s ugly norm
in our dual existence, I see a transient truth
what matters to one is self; so I make my own reality
my vision of a future – more honest, yet another lie

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

Above left Malini Banerji of ELLE India. Above right and below Akanksha Redhu.

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

Both above and below, yours truly. I love how the white hair pop. I got a bit of a burn from the hair straightening iron – thankfully it didn’t leave a mark or take away any hair. Love the jacket I’m wearing. The black lipstick came back after more than a decade – college was a long time ago!

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

Above, stylist Meghna Bhalla.

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

Above left and below Dilkash Kapur, college student.

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DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

Above Surbhi Sethi of Headtilt.in and below, Anita Walia.

DRVV-SS14-Real-Girls-Campaign-Dhruv-Kapur-Naina-Akanksha-Redhu

From DRVV’s Campaign Release

The spring summer 2014 collection is a result of dwelling on two characteristics of the modern human – duplicity and duality. Transposing these traits onto clothes that lie to the onlooker or serve a dual purpose.

Double Waistband lend illusionary low-waists; Double Lapels add contrast; Detachable Sleeves and hoods add function. Some clothes are simultaneously two items of clothing – coat-back jumpsuit, skirt-back trouser, trail-dress jumpsuit. These details which express duplicity and duality make the clothes interesting while staying true to DRVV’s ideals.

Fabrics too were chosen to highlight a sense of duality – double-sided crepe-georgette is used widely in the collection and is a prime example of the attention paid to every detail to keep the collection true to the inspiration.

The result is a line of unique pieces, each of which a strong individual with the courage of their convictions would love to own and wear.

Download the Campaign PDF here. DRVV-SS14.

Credits : Photographer Aman Makkar ( Facebook Page ), Stylist Santu Misra ( Twitter ), Designer Dhruv Kapur ( Website, Twitter, Facebook. )

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