Jhelum is a Beauty & Social Media consultant and has had a career spanning a decade. She is currently orking on soon to be launched website

Jhelum grew up Calcutta and Cotton was the natural fabric of choice.

She prefers handloom sarees and loves Temple Borders, Orissa Sarees, Tangai Bengal sarees and Dhakai sarees. Here she is seen wearing a saree woven at her sister’s design studio.


#LiveInCotton is a Tumblr photography project commissioned by the Cotton Council International and I’m one of the photographers working on the assignment. It involves photographing people in their regular, daily lives and sharing their thoughts on wearing Cotton. The photographs first show up on the LiveInCotton Tumblr blog here but I’ve also been itching to share the photographs and some extra on the blog as well. )

Jhelum on Twitter 

Cotton Council International on Twitter