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Ajrakh Loafers by vraj:bhoomi

( Part of the third edition of #MadeInIndia! )

Bhoomi Dani, the founder of vraj:bhoomi, graduated from the National Institute of Fashion Technology where she specialized in Textile design. The label mainly works with the textile craft called “Ajrakh”, a form of hand block printing with resist dyeing using natural dyestuffs. Vraj:bhoomi shoes are hand crafted by the traditional shoe makers based out of Ahmedabad, Gujarat.

The shoes are 100% cotton that has been hand-block-printed. It takes about 6 days to create a pair of footwear from scratch.

These are velvet-lined, slip-ons. ( The one that goes on my right foot gave me a bit of a shoe-bite above the heel – probably because of the stitch of the cloth. ) The loafers aren’t meant for long walks in any case. Delicate velvet and cloth means best for a day out in the grass, for a picnic or just chilling comfortably at home.

vraj:bhoomi makes beautiful clothes as well and as you probably already know by now, I have any eyes on some of those.

vraj:bhoomi : Website | Facebook | Instagram | Pinterest

If you are a small / niche brand and would like to know more about how to participate in the #MadeInIndia feature, please see this page. If you would like to take it forward, please email me on blog@naina.co

( If you would like to keep track of my editorial calendar on this blog, I’ve created a Facebook Group where I will be sharing any upcoming plans and campaigns. )

Some photos of me wearing the shoes out and about below :




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