Answering questions after Part One of Influencer Marketing for Brands aired. Questions related to whether packaging design / quality is important before reaching out to Influencers, how many influencers to work with, how many features are adequate, how many influencers to work with at one time, what to do if you’re a new cosmetics brand and influencers are reluctant to try your products, etc. I also touch a bit upon the case of “limited budgets”. Once I’m done answering questions, in continuation from Part One of this series, I talk about two other things to keep in mind for a brand before reaching out to influencers. Namely, Campaign Goals and Deliverables.

Download Audio-Only here : #46-Influencer-Marketing-For-Brands-Part-Two-The-Naina-Redhu-Experience-TNRE

You can ask me anything by leaving a comment here or by emailing me on

If your brand would like customized, personalized advice, I’m available for hire as a consultant. I can talk to you over the phone or meet in person if you are in Delhi / NCR.

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