Part Five of “Influencer Marketing for Brands” is about Engagement Strategy and Budgets.

Engagement Strategy : what is your plan to deal with the responses that the influencer’s updates will receive? How to plan for this, things to consider, etc.

Budget : what if you don’t have a budget? How to decide the budget for an influencer marketing campaign? What about “gifting” and how to deal with this aspect? ( I don’t recommend gifting because there are no guarantees and it might be a complete waste but if you’re going to do it, you might as well make sure you do it right. )

Download Audio-Only here : #49-Influencer-Marketing-For-Brands-Part-Five-The-Naina-Redhu-Experience-TNRE

You can ask me anything by leaving a comment here or by emailing me on

If your brand would like customized, personalized advice, I’m available for hire as a consultant. I can talk to you over the phone or meet in person if you are in Delhi / NCR.

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