#WTFNaina : Dear Lord

Dear Sir/ Madam Subject: Our Landmark Project Please accept my warm greetings and the blessings of Lord Krishna! I wish to inform you of a unique project never before undertaken on earth. It is the world’s tallest religious structure under construction at the holy land of X. <redacted because too goddamn long> In anticipation of your favourable response, Yours in…
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#WTFNaina : Bloggers Make Ridiculous Statements

Do you know how much models with followers in thousands charge? FYI – Obviously not, a fashion shoot with model + photographer + assistants + professional camera, stylist, dressman the entire shit starts from 50-60k or lesser even. Cost of production is getting cheaper to produce professional content + brands maintain editorial voice. If a blogger can command a price…
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#WTFNaina : Dear Photographer

Dear Photographer, We would like to explore the cross promotion opportunities with your brand. This could be a great opportunity for both our brands – help us reach newer audiences and engage with them meaningfully. We have charms that are inspired by Photography, i.e. Camera Charm & more. We can post your content on our social media channels or sponsor…
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#WTFNaina : Next Blogging Sensation

  ​I am writing you on behalf of X and bringing you an opportunity to become India’s next blogging star. Let me spill the beans 🙂 here is the path to become India’s next blogging sensation. 1. Write a blog post on your blog, click 5 different stylish looks in the same denim (jeans) –> selfie opportunity – :-))) 2. Go to…
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The Travesty of Event Invitations

If you tell me why you want me, I’m in a better position to deliver exactly what you want from me. A number of brands want me to “attend” their product launch events but very few are able to articulate why they want me there. When, on email, I ask them why they want me there, most of them perceive this…
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How I Deal With Professional Trust Issues

There is this constant feeling of not knowing whether the person across the table or at the other end of the mobile phone – or behind the email inbox wall – is being truthful. “What if they’re lying?” “Maybe they aren’t lying but what if they’re not disclosing the whole truth and maybe I’m the losing party in this negotiation.”…
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#WTFNaina : Blogger Of The Month

I write to you on behalf of X – one of the leading international footwear brand for men, women and kids. X would like to collaborate with your blog —– for a barter association. X would like to provide you the footwear of your choice. Post that, the coverage done on your blog with the footwear will be further amplified on X’s…
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Photography Princess or Princess Photographer?

A photographer was recently “recognized” and “honored” by a well-established, been-around photography institution. This recognition and honor were covered by various news outlets online and possibly offline ( sorry I don’t really look at offline news anymore ). That would be that except this photographer also happens to be a “princess”. That would be that except this photographer also happens…
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About The Boy

It’s his job. Taking out the garbage. He does it well. It’s his job. Taking out the garbage. He does it well. If not each night, then at least 3-4 times a week. He might ask me to open the main door for him – but that’s only because his hands are full of garbage bags that he’s collected from all…
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#WTFNaina : Editorial Section Of The Blog

Unfortunately, we don’t have budgets for a paid campaign at present. We are hoping that you would consider featuring one of the pieces from the collection in the editorial section of the blog. If required, we can send the requisite piece for a photo shoot.   This is one of those classics that never get old and never stop landing…
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The “Hustle” Delusion

Having believed in the “hustle” during my twenties and even in my early thirties, I don’t take kindly to anyone pushing it as a way to succeed. ( And I’m not even going to address how we define “success” in this post. ) Firstly, this habit of ignoring the dictionary meaning of words is a disservice to our ability as…
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