Posts by tag
logo
31 posts
I received this email today: – – – Start of Email – – – Dear Naina, We are a startup in Real estate by the name of “xxx Properties” in…
The new / old business cards
I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…
Brand naming engagement : Sigante
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…
Brand naming, Logo and Landing page design : Dokito
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…
Utplava : Logo Design : Case Study
Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I’d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has…
CreativeGaga : Indian design magazine
CreativeGaga is one of India’s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the…
Logo sketching : events : Round One
THE TWEETS : one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement. two…
Influencers
Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your…
Grazia Magazine : Profile Feature
I’ve been featured on the Profile column in the September issue of Grazia magazine. Photographs of the article on the pages of the magazine below. The article heading is “The…
Identity for the Indian Rupee
There’s been a lot of talk and discussion around the new identity for the Indian Rupee. The currency now has it’s very own symbol – and the Indians are all…
Circle Round The Park : Logo Design
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…
Metaphor to illustrate how important a logo is to the overall brand image
The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html When speaking with clients about the importance of…
Tuhin Kumar : Logo Design
I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him : Apart from…
Calibre Works : Logo Design
This was another one of those logo design engagements that never got finished. Primarily because there was very little or no articulation of what the logo needed to be. As…
Creative brief & why
Why does the client have to fill in the creative brief? Wouldn’t you want your car mechanic to know what the problem with your car is, what model it is,…
Design professionalism in India
I’ve had a glimpse of what it might be like to work with uncompromising standards in the design industry. Where client’s don’t take you for granted, give you all the…
I see a lot of BLUE in your logo designs. How and why?
ANSWER : Mostly because the client said so. What most people, on the non-design side, do not realize is that a logo is not based on a designer’s whim –…
Alphabet Consulting : Logo Design
This is a project from September 2009 and the company, currently, no longer uses the final logo delivered to them. Read on for the complete evolution of the logo designed…
Putting all the ANDs in one logo
We all want our logos to represent who we are [ if it is an individual consulting firm for example ], what our company does and what we want our…
Holiday Express : advert card design
This is what I’m working on currently – what you see below has been sent out to the client for approval – waiting on it. Holiday Express is a travel…
Advice Marketing : Logo Design
Advice Marketing is a digital marketing consultancy run by Shiva Narayan. asidebrands was approached for a logo design for the new venture [ Shiva spotted me on Twitter ] and…
Non-paying client : Bitfang.com Corporate Identity design project
VISIT THEBITFANGFILES.com, show your support, help a designer get paid! Unfortunately, it has happened again. Non-payment of dues and threats from the client. Actually, the threats are a first –…
Fictional APPLES Logo
After going through V. Pieter’s Overlapping Crescents tutorial, and ogling at Firmorama‘s portfolio. Fictional “Apples” logo. And of course after the Woolworth / Apple controversy. More like a parody eh?…
BarCamp Delhi, 7th Edition, Logo options
Two options : same idea. Consensus building for a logo is never easy – especially when there are paying stakeholders involved. Most decision-makers tend to think from their personal taste…