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  • Innovation & Networking

From Preparation to Implementation

  • July 19, 2004
  • naina

An artist wakes up one morning and gets an idea to create a masterpiece. A copywriter walks on the riverside and a great campaign takes shape. A musician stumbles upon a homeless man and an excellent composition comes alive.

How often we hear this and wonder why ideas come this way only to others and not to us. But if you at this closely, you’ll discover that all of them had already been working on the idea. And what happened one morning, or by the riverside or on the road is actually the third step in the creative process.

To understand this, let’s look at the process of creativity and the five steps it involves.

Step 1: Preparation:
This is when the problem is first seen by the creative person and he starts preparing to find a solution to it. This is when all the knowledge you’ve gained in your chosen creative field comes into play. Everything that you’ve seen, heard, smelt and felt till date starts working together to help you find a solution. No wonder that creative people are always hungry for new knowledge and more information even on unrelated subjects. Because they know that they will never know when and from where a great idea will come by.

Step 2: Incubation:
This is when creative people try to understand the real problem. They get into the nitty gritties… into the minute details of the problem. And then, once they have all the information on the problem, they combine it with all the related and unrelated knowledge they’ve gathered and put it on the back burner and let it stew.

Step 3: Enlightenment:
This is also called insight. It’s the moment at which the unconscious and the subconscious minds, having finished working on the problem, present an “AHA!” or a “EUREKA!” This is the step where the artist, the copywriter and the musician mentioned earlier were on.

Step 4: Evaluation:
This step is where you evaluate the solution. Will it work, will it not? Is it the best? Is it worse? It’s not always the right answer, even though it may be amazingly creative. This is where you find a balance between imagination and reality and evaluate if the solution is practical.

Step 5: Implementation:
And finally, it’s time to implement the idea. The artist creates the masterpiece. The copywriter writes an award winning campaign and the musician creates a memorable score.

And after the idea is implemented, the five steps begin again… the preparation, the incubation, the enlightenment, the evaluation and the implementation… all working towards making the idea better than before. Again and again.

by Arun Verma on CreativeGarh YahooGroups

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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