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  • Innovation & Networking

Organizational Innovation

  • August 7, 2004
  • naina

Question: What defines innovation and what can I do to promote innovative thinking in my business?

A collaborative survey of innovative products and services conducted over a five-year period identified key underpinnings of an innovative business culture (see www.london-innovation.org). These were:

Inspire:

  • Have a clear mission that all employees understand and support.
  • Constantly reinforce the importance of innovation, design and creativity.
  • Ensure that a culture of trust and respect pervades the entire organization.
  • Celebrate success and provide support in failure.
  • Give people the freedom to perform against stretching goals.
  • Develop people to meet the needs of the organization.
  • Reward and recognize talent and commitment.

Create:

  • Have a formal or informal system for encouraging and capturing all ideas.
  • Extend the company’s team structure to external partners.
  • Ensure senior management adopts a “hands-ready” support role.
  • Manage risk effectively on a progressive basis.
  • Ensure intellectual property and competitive advantage are well-managed.
  • Effectively manage the financing of innovation.

Connect:

  • Have a well-managed process for staying close to customers and markets.
  • Regularly review markets and competitors to seek competitive advantage.
  • Turn regulation and legislation to business advantage.
  • Fully exploit the potential of the Internet and e-business for communicating with customers.
  • Always compete from a position of strength with distinctive innovation.
  • Ensure the value chain is constantly under review.

The London Innovation organization also listed their top-10 tips for introducing innovation and creativity into a business. These include:

  • Turn dissatisfaction or frustration with an existing product or service into a new idea.
  • Ask customers (existing and potential) what they want and don’t want.
  • Be restless, outward looking and unreasonable.
  • Do not let the cynics get to you, especially those who “know” why your idea will not work.
  • Capitalize on your inexperience by thinking without constraints and out of the box.
  • Be passionate and have faith in your product.
  • Let threats to your business drive your innovation.
  • Use the knowledge in universities and research institutions to help you innovate.
  • Utilize business networks to exchange ideas with other businesses and partners.
  • Learn to expect failure on the way to success.

Source : OrlandoSentinel, here.

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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