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  • Innovation & Networking

Innovation Roadmapping

  • January 25, 2005
  • naina

Roadmapping is vital for realizing innovation.

By Stewart McKie

VentanaView TM

Ventana Research believes the innovation business process depends on three process phases: generating, converting and realizing innovation. Of these, it is realizing innovation that ensures optimal commercial value is derived from every innovation. Roadmapping, as a process and technology, is key to raising business performance from realizing innovation value in the marketplace.

View
A roadmap is a visual representation of a sequence of steps along a timeline that depends on a roadmapping process to capture and organize the information and knowledge represented on the roadmap. A roadmap always has a specific theme represented along a given timeline and usually presents a multi-layered view of that theme — for example, a generic roadmap template might consist of:

– a timeline (know-when), e.g. a 2-5 year deliverable lifecycle
– a purpose layer (know-why), e.g. business or market objectives
– a delivery layer (know-what), e.g. a product or service deliverable
– a resources layer (know-how), e.g. technology or competency support

Links exist between the steps within a roadmap layer, between steps across roadmap layers and between roadmap steps and other information entities “submerged” within the roadmap logic. For example, a roadmap step may be linked to a project plan or an engineering diagram, which in turn is held in a separate project management or CAD application. Because a roadmap may represent objectives or activities that cross business units or even organizational boundaries, it must support a collaborative process and technology.

Clearly, the roadmapping process, supported by roadmapping technology such as Alignent’s Vision Strategist, is an ideal way to plan and progress an innovation performance management initiative. It is also an important way of improving the performance during the realizing innovation phase, especially for creating market assets based on product or service deliverables. This is because it maps the deliverables created by the converting innovation phase into a realization process that recognizes business/market objectives, reflects the ongoing future development of deliverable assets and respects the resource demands this realization process may put on the organization.

Assessment
Ventana Research recommends that organizations looking to implement an IPM initiative or improve their innovation realization capability consider adding roadmapping, the process and technology, to their portfolio of techniques and tools.

Stewart McKie is European Analyst Director at Ventana Research.

Ventana Research is the preeminent research and advisory services firm helping our clients maximize stakeholder value with Performance Management throughout their organizations. Putting research in a business and IT context we provide insight and education on the best practices, methodologies and technologies that enable our clients to leverage assets to understand, optimize, and align strategies and processes to meet their goals and objectives.

Lifted from : IntelligentEnterprise

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How Companies Turn Customers’ Big Ideas into Innovations

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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