Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter

NAINA.CO

Instagram
Twitter
YouTube
Pinterest
LinkedIn
Spotify
Facebook
online brand building, photography & art
Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
0
  • Innovation & Networking

The 10 Faces of Innovation : IDEO

  • September 28, 2005
  • naina

“In an exclusive book excerpt from the general manager of Ideo, we meet the personality types it takes to keep creativity thriving–and the devil’s advocate at bay.”

Find the complete excerpt from Tom Kelley’s “The 10 Faces of Innovation” here on FastCompany.

Tom Kelley talks about the following [ among other things ]:

The Learning Personas

Individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow, so the first three personas are learning roles. These personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. The world is changing at an accelerated pace, and today’s great idea may be tomorrow’s anachronism. The learning roles help keep your team from becoming too internally focused and remind the organization not to be so smug about what you know. People who adopt the learning roles are humble enough to question their own worldview, and in doing so, they remain open to new insights every day.

1. The Anthropologist brings new learning and insights into the organization by observing human behavior and developing a deep understanding of how people interact physically and emotionally with products, services, and spaces. When an Ideo human-factors person camps out in a hospital room for 48 hours with an elderly patient undergoing surgery, she is living the life of the anthropologist and helping to develop new health-care services.

2. The Experimenter prototypes new ideas continuously, learning by a process of enlightened trial and error. The Experimenter takes calculated risks to achieve success through a state of “experimentation as implementation.” When BMW bypassed all its traditional advertising channels and created theater-quality short films for bmwfilms.com, no one knew whether the experiment would succeed. Its runaway success underscores the rewards that flow to Experimenters.

3. The Cross-Pollinator explores other industries and cultures, then translates those findings and revelations to fit the unique needs of your enterprise. An open-minded Japanese businesswoman was taken with the generic beer she found in a U.S. supermarket. She brought the idea home, and it eventually became the “no brand” Mujirushi Ryohin chain, a 300-store, billion-dollar retail empire. That’s the leverage of a Cross-Pollinator.

The Organizing Personas

The next three personas are organizing roles, played by individuals who are savvy about the often counterintuitive process of how organizations move ideas forward. At Ideo, we used to believe that the ideas should speak for themselves. Now we understand what the Hurdler, the Collaborator, and the Director have known all along: that even the best ideas must continuously compete for time, attention, and resources. Those who adopt these organizing roles don’t dismiss the process of budget and resource allocation as “politics” or “red tape.” They recognize it as a complex game of chess, and they play to win.

4. The Hurdler knows that the path to innovation is strewn with obstacles and develops a knack for overcoming or outsmarting those roadblocks. When the 3M worker who invented masking tape decades ago had his idea initially rejected, he refused to give up. Staying within his $100 authorization limit, he signed a series of $99 purchase orders to pay for critical equipment needed to produce the first batch. His perseverance paid off, and 3M has reaped billions of dollars in cumulative profits because an energetic Hurdler was willing to bend the rules.

5. The Collaborator helps bring eclectic groups together, and often leads from the middle of the pack to create new combinations and multidisciplinary solutions. Not long ago, Kraft Foods and Safeway sat down to figure out how to knock down the traditional walls between supplier and retailer. One strategy–a way to streamline the transfer of goods from one to the other–didn’t just save labor and carrying costs. The increased efficiency sent sales of Capri Sun juice drinks, for example, soaring by 167% during one promotion.

6. The Director not only gathers together a talented cast and crew but also helps to spark their creative talents. When a creative Mattel executive assembles an ad hoc team of designers and project leaders, sequesters them for 12 weeks, and ends up with a new $100 million girls’-toy platform in three months, she is a role model for Directors everywhere.

The Building Personas

The four remaining personas are building roles that apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen. When people adopt the building personas, they stamp their mark on your organization. People in these roles are highly visible, so you’ll often find them right at the heart of the action.

7. The Experience Architect designs compelling experiences that go beyond mere functionality to connect at a deeper level with customers’ latent or expressed needs. When Cold Stone Creamery turns the preparation of a frozen dessert into a fun, dramatic performance, it is designing a successful new customer experience. The premium prices and marketing buzz that follow are rewards associated with playing the role of the Experience Architect.

8. The Set Designer creates a stage on which innovation team members can do their best work, transforming physical environments into powerful tools to influence behavior and attitude. Companies such as Pixar and Industrial Light & Magic recognize that the right office environments can help nourish and sustain a creative culture. When the Cleveland Indians discovered a renewed winning ability in a brand-new stadium, they demonstrated the value of the Set Designer. Organizations that tap into the power of the Set Designer sometimes discover remarkable performance improvements that make all the space changes worthwhile.

9. The Caregiver builds on the metaphor of a health-care professional to deliver customer care in a manner that goes beyond mere service. Good Caregivers anticipate customer needs and are ready to look after them. When you see a service that’s really in demand, there’s usually a Caregiver at the heart of it. Best Cellars, a retailer that takes the mystery and snobbery out of wine and makes it simple and fun, is demonstrating the Caregiver role–while earning a solid profit at the same time.

10. The Storyteller builds both internal morale and external awareness through compelling narra-tives that communicate a fundamental human value or reinforce a specific cultural trait. Companies from Dell to Starbucks have lots of corporate legends that support their brands and build camaraderie within their teams. Medtronic, celebrated for its product innovation and consistently high growth, reinforces its culture with straight-from-the-heart storytelling–patients’ firsthand narratives of how the products changed or even saved their lives.

Full article

Total
0
Shares
Share
Tweet
Pin it
Share
Share
Share
Share
Share
Share
naina

Previous Article
  • Innovation & Networking

Innovation Convergence: 2005

  • September 23, 2005
  • naina
View Post
Next Article
  • #EyesForBranding&Print
  • asidebrands

Design Decisions

  • September 29, 2005
  • naina
View Post
You May Also Like
NainaCo-Photographer-Storyteller-Luxury-Lifestyle-Raconteuse-Ello-Social-Network-Profile-NainaCo
View Post
  • Articles & Writing
  • Innovation & Networking

ELLO

  • naina
  • October 6, 2014
View Post
  • Innovation & Networking

What I am up to

  • naina
  • September 7, 2011
View Post
  • Innovation & Networking

Been too long

  • naina
  • September 7, 2011
View Post
  • Innovation & Networking

Online Business Networking Status

  • naina
  • May 3, 2009
View Post
  • Innovation & Networking

Bootstrap Logo : Logos for startups

  • naina
  • May 3, 2009
View Post
  • Innovation & Networking

Imtiaz Khan discovers LinkedIn

  • naina
  • September 5, 2008
View Post
  • Innovation & Networking

2BHK Apartment for Sale

  • naina
  • August 1, 2008
View Post
  • Innovation & Networking

Customer-Centered Innovation Map

  • naina
  • May 12, 2008
1 comment
  1. fCh says:
    October 4, 2005 at 3:36 am

    What is the big insight here? If I am a manager who wants to do something about innovation in my organization, what am I supposed to do with these ten categories? If I am an innovator, probably I am going to innovate no matter what category I belong to…

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

#EyesForLuxury
  • janavi india, jyotika jhalani, naina redhu, LMIFWSS21, FDCI, Shaurya Athley, aprajita puri, janavi love, fdci goes digital, talisman, handcrafted, made in india, cashmere, shawls, luxury cashmere, eyesforluxury, madeininda, cashmere, kiera chaplin, spectaculars, eyeforfashion, fashion week, india fashion week, lotus india fashion week 2020, fdci fashion week 2020
    Talisman by Janavi India #LMIFWSS21 : Evil Eye Luxury Cashmere Collection
    • October 18, 2020
  • midsummer jardin, hand-painted jacket, impressionist, pointillism, impressionism, post-impressionism, contemporary art, khaosphilos, wearable art, wear a painting, wear art, made in india, make in india, madeinindia, makeinindia, wearableart, wearart, wearapainting, khaos philos, naina redhu, naina.co, naina, indian artist, art on garments, painted jacket, painted blazer, flower garden, midsummer garden, artist's garden, monet, seurat
    Midsummer Jardin : More About My First Hand-Painted Jacket #KhaosPhilos
    • May 31, 2020
  • bmw, eyesforluxury, automobiles, automobile brand, bayerische motoren werke ag, german company, german automobile, bmw 8 series gran coupe, the8, luxury grand tourer, four door, thegentlemanconnoisseur, nainaxbmw, india art fair, bmw at the india art fair, bmwatiaf, indiaartfair2020, new delhi, lifestyle photographer, luxury photographer, car, automobile photographer, art photographer, art fair, naina redhu, naina, naina.co
    BMW at the India Art Fair 2020 #EyesForLuxury #BMWAtIAF
    • February 22, 2020
#KhaosPhilos Art Label
  • The “NUANCE” Wearable Art Series of Brooches Made From Hand-Cut Paint
    • November 26, 2020
  • The Hindu Weekend, Susanna Myrtle, LuxeList, Luxe List, Hand Painted Brooches, Wearable Art, Made In India, Naina Redhu, Naina.co, KhaosPhilos, Chaos Lover, Independent Artist, Brooches Are Back, Accessories, Luxury Accessories, One Of A Kind, Unique Accessories, Hand Made, In Time, Diwali Brooch Collection
    One-Of-A-Kind Wearable Art Brooches by KhaosPhilos In The Press : The Hindu Weekend
    • October 16, 2020
  • face masks, hand-painted mask, Made In India, KhaosPhilos, Naina Redhu, Naina.co, Independent Artist Masks, India Art Mask, Art Mask India, Mand World Magazine, Press, Magandeep Singh
    KhaosPhilos Hand-Painted Art Masks In The Press : MansWorld India, September 2020
    • October 16, 2020
Social Links
Products In The Shop
  • Brooches (89)
    • 2 Inches Diameter (37)
    • 2.5 Inches (35)
    • 3 Inches Diameter (15)
    • Oil (1)
    • Sculptural (47)
  • Collections (108)
    • ALIVE (6)
    • Benches (5)
    • DOTS (17)
    • HORIZONS (21)
    • IN TIME (16)
    • METALS (20)
    • NUANCE (8)
    • Paper 2018 (20)
  • Garments (14)
    • Caps (2)
    • Masks (11)
  • Large Paintings (34)
    • On Canvas (14)
    • On Paper (20)
  • Prints (27)
    • Paintings (20)
    • Photographs (6)
    • Posters (1)
  • SOLD (52)
  • Uncategorized (3)
  • Workshops (3)
Your Cart
#EyesForDestinations
  • narendra bhawan bikaner, narendra bhawan, eyesforrajasthan, eyesfordestinations, bikaner, rajasthan, travel photogapher, nainaxnarendrabhawan, best boutique hotel in india, indian boutique hotel, narendra bhawan india, narendra singh, naina redhu, naina, lifestyle photographer, travel blogger
    The Nine Stages of Experiencing Narendra Bhawan Bikaner
    • December 17, 2020
  • bhairon vilas, bikaner, hotel bhairon vilas, dive bar bikaner, dive bar, narendra bhawan bikaner, rajasthan, eyesfordestinations, eyesforrajasthan, rajasthan photographs, travel photographer, bikaner photographs, bikaner bar
    The Dive Bar at Bhairon Vilas, Bikaner
    • December 9, 2020
  • The Way We Were, Dream A Little Dream, Head Up In The Clouds, Feet On The Ground, Be Elevated, Binsar, Binsar Wildlife Reserve, Mary Budden Estate, Himalayas, Uttrakhand Diaries, In The Woods, Tap Your Primordial, A Forest Dream, Seek The Wilderness, Climb Your Mountain, Forests Are Storytellers, Seek Your Wilderness, Into A Mountain, Find Your Story, Remote Life, Remote Expeditions, Remote Places, Remote Travel, Uttrakhand Tourism, Eyes For Destinations, Find Your Wonderland, Disconnect To Connect, Indian Photographer, Travel Photographer India, Hospitality Photographer India, Luxury, Lifestyle, Blogger, Naina Redhu, Naina.co, Naina
    Dream A Little Dream At The Mary Budden Estate, Binsar, Uttarakhand.
    • October 6, 2020
ART SHOP
  • 2020 #Alive ₹6,000.00
  • Vital #Alive ₹6,000.00
  • Flourishing #Alive ₹6,000.00
  • Vigorous #Alive ₹7,000.00
  • Extant #Alive ₹7,000.00
  • Spry #Alive ₹8,000.00

All Copyright rests with Naina Redhu. All Rights Reserved 2020. Written permission is required for you to copy & use images or text from this website. Email n@naina.co to ask.

NAINA.CO
  • Blog
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
All Rights Reserved. Copyright Naina.co 2020.

Input your search keywords and press Enter.