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  • asidebrands

Price changes at aside

  • October 31, 2005
  • naina

We’ve recently had so many client engagements that I’ve been literally forced to re-consider our pricing strategy. Till date, we’d been quoting prices based on the feedback received from fellow designers and were not following a definitive pattern. I generally asked the client what their budget was and based on that gave them a quote.

Now onwards, we will be following a standardized pattern [ as much as possible ]. Since design engagements have a ton of variables to consider – the number of hours to be dedicated as well as the price quotes, it is nearly impossible to include everything in the price list. But we now have some broad categories with separated components. For example there is Corporate Identity, which includes a logo, business card, letter head and envelope – we now have prices for the complete package as well as for separate elements of the package.

Hopefully, this will solve the ad hoc price problems and increase our client base even further!

I still have not managed the guts to publish a price list – besides, our philosophy is not to commoditize design – but eventually I hope to at least create and put up a small application that can function as a calculator for potential clients to feed in the variables and see the prices themselves.

If you’d like to find out more about the specific prices, please send me an e-mail – it will also help me further refine the prices if I have missed some design needs.

P.S. The prices have been lowered 😀

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1 comment
  1. Ajay says:
    March 22, 2006 at 1:09 am

    Hi Naina,

    I have no idea about your or your client’s believe in Vaastu and it’s inclusion in corporate identity elements like logo or site design etc. but I have met few clients who were wanting to do so.

    Any comments on this or did you also faced similar situations?

    Thanks.

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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