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  • asidebrands

Re-Design of the aside website

  • November 14, 2005
  • naina

I recently started work for the re-design of the aside website. After the six-monthly re-evaluation I realised that the colors red and blue [ which are the company colors ] could be used in a better way without changing the personality of the website.

When the aside website was designed initially, I was not expecting so much traffic to the website and since the client base has expanded beyond my expectations, I need to cater to a wider audience. The website needs to be relevant for longer than six months.

Of course I am a designer and one of the best ways to showcase my design skills is to design!

Here are a couple of screenshots of the two pages that I’ve designed so far. It’s an evolving project and the website will be ready for New Years 2006 but I wanted to document the design evolution and what better than to share it on the blog?

The above are the home page and the client page. Of course the details and functionality will be visible only when the website will be launched. I am also planning to introduce a mailing list/newsletter for announcing new clients and website and portfolio updates.

The new design is simpler, easier to navigate, better and more convenient functionality for the surfer and it still retains the personality of the original design to maintain the link – change, for wider acceptance, is best introduced slowly.

UPDATE I: 15th November, 2005

I’ve completely changed the look of the website – it isn’t like the above design anymore [ not even close! ] I have been browsing other designers’ websites and have found that a majority [ the excellent designers ] have painfully simple navigation pointing to the most relevant sections. Very few of these designers have accompanying blogs – those who do, handle a lot of client traffic on the blog and have some wonderful design discussions.

I have yet to come across a blog that make a genuine and direct attempt to get in touch with clients [ except this one ].

So I realized that if I had to carry out conversations on the blog itself, the aside website should only be a showcase – painfully simple and not complex – so that a potential client gets to see stuff that will help her/him make a decision and doesn’t waste time trying to figure out where to go and what to look at.

Also, the previous design [ the screenshots above ] – that type of layout – would be more suited to a large design studio – it would have been extravagant for a one person studio like myself – especially when I am moving toward specializing in logo design and photography. I did not “need” that design, I “wanted” it. Fortunately, I have been able to come up with a design that I need as well as want!

The front page screenshot:

The portfolio page screenshot:

The logo portfolio page screenshot [ only the part that fit into my screen – it scrolls down to list all logo design engagements thus far ]:

The photography portfolio page screenshot [ not complete yet and only showing the part that fit into my screen – this too scrolls down to show all photography engagements and other miscellaneous photography projects ]

I just love the green on the new design – my face lights up each time I load the front page! And the reason I’ve included my personal photograph is because as a freelancer, I think it’s better if clients know who they’re dealing with.

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Logo design for LinkedIn Socially

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1 comment
  1. yuga says:
    November 16, 2005 at 1:04 am

    Hey, really nice designs. Cool to the eyes and fresh. Thanks for visting my blog earlier too.

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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