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  • asidebrands

Logo design for Soham

  • January 18, 2006
  • naina

Their current logo is in Hindi and they are looking to change their image/look/branding. They are still sorting out internally whether they should actually go ahead and change the logo – they have had it for 25 years!

The elements of the current logo are as follows:

  • The name “SOHAM”: “soham” means “I am him” in Sanskrit, which basically means that as human beings we need to believe that God is within us. More on Wikipedia
  • The two dots like “:” [ the colon ] to represent Soham visually. The dots also represent “nirvana”.

  • The octagon: it represents life, regeneration, the eight-fold path in Buddhism, earth transformer, holistic, growth, transformation, dynamism. The octagon is supposed to be the stage between the square and the circle, which signifies strong spirituality.
  • The current logo also uses the color green to signify discipline. Other symbols include representation for roots.

Since they are not yet definitely decided to actually change their logo, I decided to do concepts that did not drastically move away from their current concept. I have stayed with the octagon since it is a very powerful visual concept loaded with meaning that identifies with the real-estate industry. Real-estate provides homes for people – it is their very own world on the earth – hence the keywords that represent an octagon fit the idea behind real-estate.

Soham is specifically a residential property building real-estate company.

Please take your mouse over the images to read the concept/thoughts/ideas behind each image.

 

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9 comments
  1. tomek says:
    January 19, 2006 at 3:27 pm

    nice sketches, I’ll be waiting for finishing touch

  2. Naina says:
    January 19, 2006 at 9:39 pm

    Thank you for the nice words ‘tomek’. Hopefully if/when the client decides to go ahead with the re-design, I will be posting the finished version too 🙂

    Thank you for stopping by!

  3. tomek says:
    January 20, 2006 at 12:50 pm

    I’m recommending a ‘logo trends’ on http://www.logolounge.com
    Take a look and play around.

  4. Naina says:
    January 21, 2006 at 6:22 am

    Hi Tomek,

    I’m not sure what you mean by “take a look and play around”. Not that I have been a regular visitor of LogoLounge – the internet is such a prolific provider or information that most of the times I lose track of the information sources 🙂

    Cheers!

  5. raheel patel says:
    February 13, 2007 at 9:08 am

    hi there i am raheel from ahmedabad india i like this site and would like to be part of yopu people so please let me know how can i get in touch with you.

    Thanks
    Raheel Patrel

  6. Naina says:
    February 17, 2007 at 11:05 pm

    Hi Raheel,
    Thank you for your kind message.
    If you have read the “About” page on the aside website, you will realize that there are no “people” behind aside – there’s just me.

    I am not sure how you would like to be part of the design studio – let me know if you have some ideas!

  7. Raheel patel says:
    May 20, 2007 at 10:23 am

    hey naina
    I have some projects on logo design brand identity and some more we could work on that as we would like to work with person having a perspective in their vision.

  8. himanshu parikh says:
    December 29, 2007 at 12:57 am

    interesting curves

  9. Naina says:
    December 29, 2007 at 2:45 am

    Hey Himanshu – which particular curves were you mentioning? Thanks for stopping by and for the message! Wish you and yours a very happy new year!

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

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