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  • asidebrands

logo i love: The Islands of Bahamas by Duffy & Partners

  • January 21, 2006
  • naina

There is a Mumbai Logo Competition happening where one has to come up with a logo for the city of Mumbai, India and a tag line to fit the personality of the city.

In the same regard I had been wishing that Mumbai should have been a bunch of islands instead of being one solid long chunk of land jutting into the Arabian Sea because I had this wonderful idea of representing the city with smaller bits/symbols.

In order to learn how other major cities of the world represent themselves via identities, I started browsing the web. The very first website was for Bahamas and my “unique” idea for a logo for an island city/country did not seem so unique anymore 🙁 The Bahams logo has been designed by Duffy & Partners.

I also found an article on LogoLounge, where the process of coming up with the identity for The Islands of Bahamas has been detailed.

RELATED IMAGES:
[ the images have been copied from the Flash based website of Duffy and Partners and DO NOT belong to me – neither am I using them for commercial purposes and neither am I leeching bandwidth – I have uploaded the images to my server, thank you very much ]

The Islands of Bahamas Logo

A Brochure cover using similar shapes

Letterhead and envelope using the logo

Symbol set created by Duffy & Partners for The Islands of Bahamas

So, here I am ogling at the fantastic branding and identity work done by Duffy & Partners. with three days to go for the submissions for the Mumbai Logo Design competition, I have not even started the process on paper. The authories officially declared the competition only a couple of days back and I’ve only been “mind-floundering” since then.

If I am able to get something done and actually do submit something, I will of course post it on the blog.

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7 comments
  1. Santosh says:
    March 14, 2006 at 1:14 am

    Your work really inspires. All the best for Mumbai logo competition.
    I’m sure you’ll do a good job.

  2. Nikki Rose Ty says:
    November 15, 2006 at 10:48 pm

    Wow! Me too! I am doing a case study critique for this for my ‘Corporate Identity’ class. It is a great logo w/ a great site to go along with it. So fun and colorful — perfect for defining the Bahamas. I’m glad you posted about this. Thank you so much.

  3. Naina says:
    November 18, 2006 at 2:10 am

    Hey Nikki! Thanks for stopping by – I’m glad you found something of use here 🙂 Good luck with your case study critique – you’ve picked a beautiful corporate identity.

  4. Vidisha says:
    July 22, 2007 at 11:31 pm

    Hey man…
    This work rocks!!!
    Graphic quality here is beautiful.
    I can see a lot of effort taken on detailing on this logo and the visual language.

  5. Naina says:
    July 24, 2007 at 1:36 am

    Yup Vidisha, it is one of those inspiring pieces that not only ‘look’ good but also represent the theme very well. Awesome design work indeed.

  6. Neil says:
    August 30, 2007 at 11:45 am

    What is the font that they use for the bahamas, somebody must know i have searched the net for ages just trying to find a clue

  7. krishna says:
    April 16, 2009 at 5:24 am

    hey ….its rocking work

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

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"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

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Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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