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  • Innovation & Networking

Accidental Innovation

  • July 7, 2006
  • naina

The HBS Working Knowledge recently published an article on The Accidental Innovator. The article starts with:

Companies spend many hundreds of billions of dollars on R&D each year, but the microwave oven was conceived from a melted candy bar, saccharin from an accidental chemical spill, and the Daguerre photo process via a shattered thermometer. Accidents happen—and we’re all better off because they do.

And robert Austin goes on to say that:

Actually, though, I would not really label this “accidental innovation.” The innovation itself can’t really be said to be “accidental,” even though it involves accident. It takes a considerable capability to see the value in an accident, and to build upon it to create even more value.

To the question:

Is there a way innovators can encourage good accidents? In other words, is there anything we can control to foster this process?

Robert Austin replies:

Great question. Artists think they develop a talent for causing good accidents. Equally or perhaps even more important, they believe they cultivate an ability to notice the value in interesting accidents. This is a non-trivial capability. Pasteur called it the “prepared mind.” There’s an interesting analogy to evolutionary models of creativity here. In 1960, a guy named [Donald] Campbell proposed that we think of creativity as “Random variation + Selective Retention.” That is, we need two processes, one to generate things we can’t think of in advance, and another to figure out which of the things we generate are valuable and are worth keeping and building upon. In science, the arts, and other creative activities, the ability to know what to throw away and what to keep seems to arise from experience, from study, from command of fundamentals, and—interestingly—from being a bit skeptical of preset intentions and plans that commit you too firmly to the endpoints you can envision in advance. Knowing too clearly where you are going, focusing too hard on a predefined objective, can cause you to miss value that might lie in a different direction.

It’s a fascinating article – well worth reading in completion.

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2 comments
  1. Jessica says:
    July 13, 2006 at 7:05 am

    Thanks for the link to this article – very interesting. I stumbled across your blog and think it’s great – I work at the Innovation Resource Centre in Prince George, BC… would you mind if I put a link to your website on our blog (www.blog.innovate.bc.ca)?

    Thanks! Keep up the good work.

  2. Naina says:
    December 15, 2006 at 12:41 am

    Hey Jessica, I don’t think I ever replied to your query – extremely sorry about that – no excuses 🙂 Thanks for stopping by and for your kind words. Please link away if you need to!

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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