Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter

NAINA.CO

Instagram
Twitter
YouTube
Pinterest
LinkedIn
Spotify
Facebook
online brand building, photography & art
Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
0
  • #EyesForBranding&Print
  • asidebrands

Logo Design for TimeMakers

  • July 30, 2006
  • naina

I am currently working with Mr. Anuj Babbar to develop a corporate identity for his watch brand. The name of the parent company that needs a logo is TimeMakers and the development process is outlined below.

I e-mailed the creative brief, customized for this particular project and received the filled-up document within a couple of days. After another round of clarifications, I started working on the sketches.

The preliminary sketches were put into a concept sheet [ PDF document ] and e-mailed to the client – following are those sketches along with the concept explained:

Anuj liked the first concept [ which is a ligature ] as well as the fifth one and asked me to work further on those. To do that, I picked up the creative brief again and started research on colors to figure out suitable colors for the keywords picked out from the brief. One of the mistakes that I made in the above process was that the keywords suggested by Anuj were for the child-watch-brand that I was also working on – while most of the values are common, it was definitely an oversight on my part but thankfully it did not affect the TimeMakers logo development process.

The following are the images I submitted for the second round after color suggestions and font suggestions. The aim was to pick out the correct direction of logo development – otherwise what happens is that as a designer, I tend to have a different vision from what the client has in mind and that causes the designer and the client to go into totally different tangents. Hence, I submitted very few ideas and awaited feedback :

My personal favorites are number five and number three [ but since Anuj has specifically requested for colored options, I recommended number five.

The feedback received was that Anuj was extremely disappointed with the second rounds. He mentioned it felt like “colors have been slapped onto the logo and presented”. He also mentioned that he was expecting me to work further on the logo shape itself. Another point that he was not convinced about were the fonts and that he wanted the logo and the company name embedded together. He suggested I take a look at font websites online and suggest something suitable.

While I am not sure of the specific meanings of all the above requirements – we have tried to resolve what each means visually, but as a designer, I am still not sure what Anuj is expecting. Instead of going headlong into another round of design, I am going to first try and fix a font and style of logo presentation. Following are the looks I am suggesting – you are seeing it here first – even before Anuj will see it – hopefully we will be able to move out of the blockade and develop the logo : [ they say that we should not give a client too many options otherwise there will be a lot of confusion, but sometimes, it might just work and this is the first time I am deliberately giving too many options ].

The aim here to pick something and then work with it. You might not completely like any of what you see – but just pick one and then I’ll work on – pick one based on the layout of the logo [ where the name is written, the ratio of the name to the logo ].

I would suggest keeping the shape as simple as possible – but again, that is the client’s prerogative – if they want a complicated, intricate logo, that can be made as well. [ If there is a particular image that you like – please mouseover to read what number it is and leave that in the comments section. ]

I will update this space as the project advances.

UPDATE I : 31st July 2006

The font has been selected.
The name of the font is BonJovi and this is what it looks like:

I will of course have to work out character spacing and create a vector file.

The layout and placement still needs to be worked out. I will be posting some more examples soon.

UPDATE II : 31st July 2006

The following are what I am submitting for round four of semi-finished logos. These are again to arrive to a logo layout and placement decision, colors are still open to change.

UPDATE III : 31st July 2006

The final selected logo is as follows:

Colored Version

Black and White Version

Total
0
Shares
Share
Tweet
Pin it
Share
Share
Share
Share
Share
Share
naina

Previous Article
  • Innovation & Networking

delete or break Connections on LinkedIn

  • July 29, 2006
  • naina
View Post
Next Article
  • Innovation & Networking

article on Wacom Asia Pacific Community Website

  • July 31, 2006
  • naina
View Post
You May Also Like
Experience Collector, Lifestyle, Lifestyle Blogger, Lifestyle Blogger India, Lifestyle Photographer India, Luxury Blogger, Luxury Blogger India, Luxury Brands, Luxury Photographer, Luxury Photographer India, Naina Redhu, Naina.co, Professional Photographer, Visual Storyteller, Visual Storyteller for Luxury Brands, Influencer, Luxury Influencer, Lifestyle Influencer, Photography Influencer, Brand Storyteller, Visual Storyteller, #EyesForLuxury, Chanel, Coco Chanel, Man Ray, Happy New Year, Branding, Design, Greeting Card, Pearls, 1935, Hat, Hands In Pocket, Portrait, Tweed
View Post
  • #EyesForBranding&Print
  • #EyesForLuxury

Coco Chanel by Man Ray

  • naina
  • January 19, 2017
Experience Collector, lifestyle, lifestyle blogger, lifestyle blogger india, lifestyle photographer india, luxury blogger, luxury blogger india, Luxury Brands, luxury photographer, luxury photographer india, naina redhu, naina.co, professional photographer, visual storyteller, Visual Storyteller for Luxury Brands, Influencer, Luxury Influencer, Lifestyle Influencer, Photography Influencer, Varnish, Spray Varnish, Aerosol, Glossy, Matte, Pebeo, Matt Picture Varnish, Acrylics, Canvas Print, Water Based, MTN, Winsor & Newton, Himalaya Fine Art
View Post
  • #EyesForBranding&Print

Artist Varnish Sprays I’m Currently Using

  • naina
  • December 30, 2016
View Post
  • #EyesForBranding&Print
  • Photo Prints

Certificate Of Authenticity : Template

  • naina
  • December 9, 2016
Naina.co, Naina Redhu, Luxury Photographer, Lifestyle Photographer, Indian Photographer, Photographer India, Luxury Photographer India, Lifestyle Photographer India, Photography, Professional Photographer India, Luxury Blogger, Lifestyle Blogger, Luxury Blogger India, Lifestyle Blogger India, Photo Blogger India, Photo Blogger, Magazine, Print Magazine, Harper's Bazaar, Bazaar India, September Edition, #EyesForPrint
View Post
  • #EyesForBranding&Print

Harper’s Bazaar, September 2016 #EyesForPrint

  • naina
  • September 15, 2016
Naina.co, Naina Redhu, Luxury Photographer, Lifestyle Photographer, Indian Photographer, Photographer India, Luxury Photographer India, Lifestyle Photographer India, Photography, Professional Photographer India, Luxury Blogger, Lifestyle Blogger, Luxury Blogger India, Lifestyle Blogger India, Photo Blogger India, Photo Blogger, Business Today, The Luxury Issue 2016, Luxury Special, Fortnightly, Magazine, Print Magazine, In The Name of Gucci, Patricia Gucci, Book Review, Byline, By Line, Writer, Article, Luxury Book, Personal Style, CoverUp, OOTD
View Post
  • #EyesForBranding&Print
  • #NAINAxStyle
  • Articles & Writing

In The Name of GUCCI, Book Review in Business Today, The Luxury Issue 2016 #CoverUp 85

  • naina
  • September 13, 2016
View Post
  • #EyesForBranding&Print

#StarwoodProud

  • naina
  • July 2, 2016
Naina.co, SoDelhi, Confluence At The Lalit, #ConfluenceAtTheLalit, Blogging Conference, Influencers Conference, Keynote Speaker, Luxury Photographer, Luxury Blogger, Lifestyle Photographer, Lifestyle Blogger, Naina Redhu, The Business of Blogging
View Post
  • #EyesForBranding&Print
  • The Naina Redhu Experience

SoDelhi Keynote on Blogging #ConfluenceAtTheLalit 2016

  • naina
  • June 21, 2016
Aalong, Aalon, Alo, Aalo, Kaying to Aalong, Arunachal Pradesh, Travel Photographer, Travel Blogger, Luxury Photographer, Luxury Blogger, EyesForDestinations, EyesForArunachal, #EyesForDestinations, #EyesForArunachal, Patum Bridge
View Post
  • #EyesForBranding&Print

Kaying to Aalong #EyesForArunachal Day 11

  • naina
  • April 24, 2016
1 comment
  1. Rochelle Ann Miranda says:
    August 17, 2007 at 2:34 am

    HI Naina,

    I am the same person who contacted you through Linkedin yesterday. Thia article on Logo Design Makers is done extreamly well…. I like the systematic evolution of the logo. … Its a good Job!
    Keep it goin!!!

    Cheers!
    Rochelle!

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

#EyesForLuxury
  • janavi india, jyotika jhalani, naina redhu, LMIFWSS21, FDCI, Shaurya Athley, aprajita puri, janavi love, fdci goes digital, talisman, handcrafted, made in india, cashmere, shawls, luxury cashmere, eyesforluxury, madeininda, cashmere, kiera chaplin, spectaculars, eyeforfashion, fashion week, india fashion week, lotus india fashion week 2020, fdci fashion week 2020
    Talisman by Janavi India #LMIFWSS21 : Evil Eye Luxury Cashmere Collection
    • October 18, 2020
  • midsummer jardin, hand-painted jacket, impressionist, pointillism, impressionism, post-impressionism, contemporary art, khaosphilos, wearable art, wear a painting, wear art, made in india, make in india, madeinindia, makeinindia, wearableart, wearart, wearapainting, khaos philos, naina redhu, naina.co, naina, indian artist, art on garments, painted jacket, painted blazer, flower garden, midsummer garden, artist's garden, monet, seurat
    Midsummer Jardin : More About My First Hand-Painted Jacket #KhaosPhilos
    • May 31, 2020
  • bmw, eyesforluxury, automobiles, automobile brand, bayerische motoren werke ag, german company, german automobile, bmw 8 series gran coupe, the8, luxury grand tourer, four door, thegentlemanconnoisseur, nainaxbmw, india art fair, bmw at the india art fair, bmwatiaf, indiaartfair2020, new delhi, lifestyle photographer, luxury photographer, car, automobile photographer, art photographer, art fair, naina redhu, naina, naina.co
    BMW at the India Art Fair 2020 #EyesForLuxury #BMWAtIAF
    • February 22, 2020
#KhaosPhilos Art Label
  • The “NUANCE” Wearable Art Series of Brooches Made From Hand-Cut Paint
    • November 26, 2020
  • The Hindu Weekend, Susanna Myrtle, LuxeList, Luxe List, Hand Painted Brooches, Wearable Art, Made In India, Naina Redhu, Naina.co, KhaosPhilos, Chaos Lover, Independent Artist, Brooches Are Back, Accessories, Luxury Accessories, One Of A Kind, Unique Accessories, Hand Made, In Time, Diwali Brooch Collection
    One-Of-A-Kind Wearable Art Brooches by KhaosPhilos In The Press : The Hindu Weekend
    • October 16, 2020
  • face masks, hand-painted mask, Made In India, KhaosPhilos, Naina Redhu, Naina.co, Independent Artist Masks, India Art Mask, Art Mask India, Mand World Magazine, Press, Magandeep Singh
    KhaosPhilos Hand-Painted Art Masks In The Press : MansWorld India, September 2020
    • October 16, 2020
Social Links
Products In The Shop
  • Brooches (89)
    • 2 Inches Diameter (37)
    • 2.5 Inches (35)
    • 3 Inches Diameter (15)
    • Oil (1)
    • Sculptural (47)
  • Collections (108)
    • ALIVE (6)
    • Benches (5)
    • DOTS (17)
    • HORIZONS (21)
    • IN TIME (16)
    • METALS (20)
    • NUANCE (8)
    • Paper 2018 (20)
  • Garments (14)
    • Caps (2)
    • Masks (11)
  • Large Paintings (34)
    • On Canvas (14)
    • On Paper (20)
  • Prints (27)
    • Paintings (20)
    • Photographs (6)
    • Posters (1)
  • SOLD (52)
  • Uncategorized (3)
  • Workshops (3)
Your Cart
#EyesForDestinations
  • narendra bhawan bikaner, narendra bhawan, eyesforrajasthan, eyesfordestinations, bikaner, rajasthan, travel photogapher, nainaxnarendrabhawan, best boutique hotel in india, indian boutique hotel, narendra bhawan india, narendra singh, naina redhu, naina, lifestyle photographer, travel blogger
    The Nine Stages of Experiencing Narendra Bhawan Bikaner
    • December 17, 2020
  • bhairon vilas, bikaner, hotel bhairon vilas, dive bar bikaner, dive bar, narendra bhawan bikaner, rajasthan, eyesfordestinations, eyesforrajasthan, rajasthan photographs, travel photographer, bikaner photographs, bikaner bar
    The Dive Bar at Bhairon Vilas, Bikaner
    • December 9, 2020
  • The Way We Were, Dream A Little Dream, Head Up In The Clouds, Feet On The Ground, Be Elevated, Binsar, Binsar Wildlife Reserve, Mary Budden Estate, Himalayas, Uttrakhand Diaries, In The Woods, Tap Your Primordial, A Forest Dream, Seek The Wilderness, Climb Your Mountain, Forests Are Storytellers, Seek Your Wilderness, Into A Mountain, Find Your Story, Remote Life, Remote Expeditions, Remote Places, Remote Travel, Uttrakhand Tourism, Eyes For Destinations, Find Your Wonderland, Disconnect To Connect, Indian Photographer, Travel Photographer India, Hospitality Photographer India, Luxury, Lifestyle, Blogger, Naina Redhu, Naina.co, Naina
    Dream A Little Dream At The Mary Budden Estate, Binsar, Uttarakhand.
    • October 6, 2020
ART SHOP
  • 2020 #Alive ₹6,000.00
  • Vital #Alive ₹6,000.00
  • Flourishing #Alive ₹6,000.00
  • Vigorous #Alive ₹7,000.00
  • Extant #Alive ₹7,000.00
  • Spry #Alive ₹8,000.00

All Copyright rests with Naina Redhu. All Rights Reserved 2020. Written permission is required for you to copy & use images or text from this website. Email n@naina.co to ask.

NAINA.CO
  • Blog
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
All Rights Reserved. Copyright Naina.co 2020.

Input your search keywords and press Enter.