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the difference between Corporate Identity design and Logo Design

  • October 2, 2006
  • naina

Logo design is a subset of Corporate Identity design.

A company’s corporate identity includes the following:
1. Logo design
2. Brand colors
3. Brand name
4. Stationery including the letterhead, business card, envelope, memo and other stationery items like writing pads etc.
5. Appearance of the company’s identification marks on various media – on mugs, diaries, video, print, web etc. – a usage guide for example.
6. Any other design deliverables related to the identity of the whole company for example powerpoint presentations.

An organization might already have a logo in place but not have a comprehensive corporate identity. A logo design usually contains two elements: the logo shape and the typeface/font used for the name of the company/brand, whereas corporate identity includes a whole gamut of identification marks / colors / themes and presentation for the company.

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12 comments
  1. Mike Rohde says:
    October 4, 2006 at 11:29 am

    Excellent point Naina — so often businesses aren’t aware of how critical it is to consider all aspects of the business’ logo as part of a corporate identity plan.

  2. vaishali says:
    October 14, 2006 at 1:02 pm

    i waz googling something….i came across ur blog…
    gud work….

    regards,
    vaishli

  3. Naina says:
    October 14, 2006 at 9:21 pm

    Thanks Vaishali! I appreciate that you actually stopped by and left a comment 🙂
    Kind Regards,
    Naina

  4. Chere says:
    October 16, 2006 at 8:45 am

    Hi,

    Thanks for the tips. Like the previous commentor I just fell into your site from Google.
    BTW: Beautiful colour scheme 🙂

    Chere

  5. ashwin haldipur says:
    October 22, 2006 at 1:00 pm

    So Naina, do u do corporate design too? What if a client asked u to design a logo, wud u suggest CI for his company as welll? Unfortunately, not many small businesses know the importance of CI, they come to you with 4-8 business cards, say we want something like this, this colour, and so on.
    If Aside is Naina Redhu like Babylon Zoo is Jasmann or Lightning Seeds is Ian Broudie, will it not be like asking Richard Clayderman to do a Pavarotti?
    I find it amazing to know you handle multiple projects at once, but isn’t CI a Himalayan task?
    All the best, you are one of the few Indian designers highly passionate about what you do, pleasure knowing you, take care, all the best.

  6. Naina says:
    October 22, 2006 at 11:21 pm

    Yes Ashwin, Corporate Identity too indeed! As far as suggesting something to a client goes, it depends on whether the client’s company really needs it. Most Indian companies need a logo or a corporate identity because they have suddenly realized that they need to “look” more international and because their competition has re-designed their logo as well. It’s unfortunate, but it’s true.

    I work with a niche set of clients, companies who understand the importance of design – a visual identity and some sort of aesthetic differentiation. The clients I work with are all word-of-mouth recommendations who come to aside without any proactive solicitation from my side. So when these clients come to me, they already have a certain level of trust established in my capabilities – more than designing a visually striking identity, as a designer/creative person, I need to hand-hold them into finding what it is that they really need and then deliver that.

    I am working seven projects right now and unfortunately, love every minute of it – so much so that even while lighting the Diwali diyas, I’m wondering what would represent Industrial Organics the best 😉

  7. Didier says:
    October 23, 2006 at 10:38 am

    very true!
    PS: I was googling too and came across this blog 🙂

  8. Naina says:
    October 23, 2006 at 11:45 pm

    Thanks Didier! Although now I’m wondering what exactly every one was searching for on Google that led them to my blog!

  9. Ajay says:
    September 28, 2007 at 11:17 am

    this is the must know information for any graphic designer
    Im freelancing graphic designer from ahmedabad and never tried to find
    ‘the difference between Corporate Identity design and Logo Design’

    thanks for this info

    ajay gajjar

  10. Naina says:
    October 5, 2007 at 3:51 am

    Nice hearing from you Ajay – thank you for stopping by and for the message!

  11. Aparna says:
    March 7, 2008 at 4:33 am

    Thanks for educating,knowledge that came by chance is quite interesting.

  12. rahul says:
    July 14, 2009 at 5:45 am

    Hi Naina,
    I just came across your website while googling about LOGO’S. Infact I really appreciate your lenght in the domain your into. I really could not resist asking you –
    about your inputs why and when should one opt for an logo change.

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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