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  • asidebrands

Scope of a designer’s portfolio

  • November 18, 2006
  • naina

When I was starting off on my own to setup aside as a design studio, I was never too sure whether to restrict my portfolio to certain deliverables explicitly or to be open to all kinds of design work. In the recent years I have come to realize that it is better to take on design engagements that challenge you creatively rather than taking on something just to earn some bread and butter.

While some design sub-professions [ like web development for example ] require specialized skill and training before a designer can offer such services on their portfolio, the common thread among all design professions is the requirement of creativity. So I do web-design but not web development [ atleas not on a large scale – I’ve built my own websites and constantly tweak my blogs for better performance ].

At the same time, one should not pass up an opportunity to test one’s capabilities in new design areas. But do inform the client. When a client comes to you with a design requirement, as a designer or service provider, it is absolutely essential to inform the client whether you are fully capable of delivering upto his/her expectations or whether you are willing to do it on an experimental basis. An informed client is always a happier one and even if you lose the work, the client will remember you for his next requirement that fits your profile. And if the client does agree to work with you, you’ll have a fantastic time working on the design engagement because you’re working with someone who has faith in you as a designer!

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3 comments
  1. bliss says:
    November 19, 2006 at 10:16 pm

    hey naina :).

    speaking of web development, i guess, we could work together in future perhaps. While i m not so.. good at designing, i do lot of coding and web development and cms template integration etc. (not programming)

    may be you can ‘outsource’ such works if you have in future. That is, designing at your end and xhtml coding, little bit programming etc. at my end.

    wat say u?

  2. Naina says:
    November 20, 2006 at 2:36 am

    Do me a favor, send me examples of some of your best work – in terms of backend and coding and a price list if you have one or your hourly charges or some kind of indication about your charges depending on the scope of the project etc. Then give me about 10-15 days and I’ll let you know 🙂

    I already work with a friend of mine who does web development [ his case is also the same – zilch on design and great on the backend ] but we’ve not really had a live project to work on yet. So I can’t promise anything to anybody just yet!

    Thanks Bhavesh!

  3. bliss says:
    November 21, 2006 at 7:01 am

    thank a lot naina.

    as my site is under development, i will get back to you with examples very soon.

    regards,
    Bhavesh.

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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