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  • asidebrands

More on spec work in the Design Industry

  • February 18, 2007
  • naina

I’ve written earlier about speculative work in the design industry and am an avid supporter of NO!SPEC.

I have time and again come across clients who regularly say “So what ‘sample’ work will you do for us to show that you are good enough and that we ‘should’ give you the ‘whole’ design engagement?” Usually I politely tell them that I don’t work for free and they reply with the fact that the ‘other’ design studios are giving them a ‘presentation’ next week and if they want me to be considered, they need me to do the same, at which point I say “Sorry, not happening.” and usually hang up.

About 4-5 days ago I was speaking to another such prospective client and after his informing me that other design studios were giving a presentation, I told him flatly that I wasn’t going to do that because that’s not how I work. If he needs proof of my skills, all he needed to do was check out my website, which has my entire portfolio.

I was pleasantly surprised when the client offered to do a small initial project with me, pay me for it and then take it from there. So for now, I am designing his business cards. The ‘whole’ project would include two logo designs, two sets of stationery, two websites and a whole load of print collateral.

Sometimes you just have to put your foot down – of course you do turn away some clients, but then imagine the kick you get out of working with someone who makes you realize that your work indeed is good! The rest of the design studios making presentations can go hang themselves!

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2 comments
  1. aditya lattoo says:
    December 6, 2007 at 1:45 am

    Hi

    Your style of handelling the client is very accurate.I liked it.There are many things people can learn from your experience.

  2. Naina says:
    December 28, 2007 at 9:16 am

    Thanks Aditya! Nice to hear from you and I think the best place for designers to learn about handling clients is by exchanging stories with other designers – it’s quite fascinating to listen to what other designers have gone through – sometimes it helps to ask as many questions to the client as possible because they really are not aware of how it works and how we designers like it to work!

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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