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  • asidebrands

Design Rockstar

  • October 12, 2008
  • naina

From Seth Godin’s blog [ he got it from Bob Lefsetz’ blog ].

A rock star is not someone who takes the temperature, who gauges the marketplace before he creates his “art”. A rock star is someone who needs to create and is willing to tolerate the haters along with the fans. He’s someone who incites controversy just by existing. That’s what we lost in the dash for cash. Unique voices. I’m not saying we haven’t ended up with some pleasant music, but it just hasn’t hit you in the gut, it’s the aural equivalent of Splenda, it might do the trick, but it’s not the real thing. The real thing grabs your attention, drives down deep into your heart and lodges itself there. A rock star doesn’t follow conventions, doesn’t go disco or add drum machines just because everybody else does. A rock star exists in his own unique space, and if you met him you probably wouldn’t like him. Because he tends to be self-focused to the point of being narcissistic. Because he cares. He needs to get his message out.

That’s what I’m aiming for. “Incites controversy just by existing.” Oh yeah!
PS : Splenda is a sugar-free sweetner.

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1 comment
  1. Rishi says:
    October 30, 2008 at 2:32 pm

    True. Each Word.

    You can’t go to American Idol and say you would like to sing a Rock Song! Ideally you shouldn’t be able to go to a music store to buy Rock Music.

    I think every Artist – Painter/Writer/Photographer/Journalist – starts as a Rock Star, and then some get ‘recognized’; and I wonder if after they have ‘arrived’, do they sometimes sit and wonder if they are a Rock Star anymore? Do they feel like a fake? Or at least caged?

    Milan Kundera in one of his novels introduces a character who is a published writer, but you shouldn’t go to him and tell him that you like his work, since he considers his own work inferior to the greats he admires and thinks poorly of people who like his work.

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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