This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement. One of my favorite songs from their album is called “Everything’s Magic”. These guys were a joy to work with.
The band was clear about having a bird in the logo – a Swallow specifically. This particular logo engagement had a lot of iterations – not in the overall concept / design but in smaller tweaks of where to place the bird, why typeface to use, what font-weight to use etc, as you will see below.
This was the first round of ideas :
I was doodling below.
This is from the second round of iterations based on color feedback from the client :
This is from the third round of iterations to show a different layout, typography as well as a change in the bird’s shape :
This is from the fourth round of iterations where the layout of the logo and the shape of the bird has been almost finalized – lots of typeface options in the following based on what the client had suggested :
After we were all sold on Helvetica, it was time for round five of iterations to finally nail the layout / placement of the logo with respect to the bird and the lettering and also to determine what weights would work best :
The following are the final components of the logo for the band Circle Round The Park :
Thanks to @crtp for the opportunity – it was wonderful working with them. This was an exciting project for me – the first band I’d designed a logo for and it opened up a new line of possible client work as well.
5 comments
Hi Naina,
I always believe that the initial thoughts/concepts for a design are always the best ones. I think that’s what happened here too… I loved the first concept. It says a lot.
best of luck
Sandeep
Yes Sandeep, most times, even in the initial cliche’s, there’s a gem to be refined. The simplest ideas work best – the trick is to take them away from being the ‘typical’ solutions.
http://aside.in/blog/images/10/crtpLogoDesign0302.jpg – I SIMPLY LOVE THIS ONE…..
Quite cool eh? đŸ™‚ It was a wonderful process – working with this particular client @benbaptie from @crtp was a lovely experience.
WOW..!!
you’ve done a fabulous job…your hardwork is seen….!:D
I just love the way you explain all the things…and you know i liked the 3rd logo of the “First round” more lol….
Oh btw you do freelancing? :-S
anyway best of luck…hope to see more creations of yours in future..:P
take care..
Amby..:P
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