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  • asidebrands

Circle Round The Park : Logo Design

  • July 12, 2010
  • naina

This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement. One of my favorite songs from their album is called “Everything’s Magic”. These guys were a joy to work with.

The band was clear about having a bird in the logo – a Swallow specifically. This particular logo engagement had a lot of iterations – not in the overall concept / design but in smaller tweaks of where to place the bird, why typeface to use, what font-weight to use etc, as you will see below.

This was the first round of ideas :

I was doodling below.

This is from the second round of iterations based on color feedback from the client :

This is from the third round of iterations to show a different layout, typography as well as a change in the bird’s shape :

This is from the fourth round of iterations where the layout of the logo and the shape of the bird has been almost finalized – lots of typeface options in the following based on what the client had suggested :

After we were all sold on Helvetica, it was time for round five of iterations to finally nail the layout / placement of the logo with respect to the bird and the lettering and also to determine what weights would work best :

The following are the final components of the logo for the band Circle Round The Park :

Thanks to @crtp for the opportunity – it was wonderful working with them. This was an exciting project for me – the first band I’d designed a logo for and it opened up a new line of possible client work as well.

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5 comments
  1. Sandeep says:
    July 13, 2010 at 4:41 pm

    Hi Naina,

    I always believe that the initial thoughts/concepts for a design are always the best ones. I think that’s what happened here too… I loved the first concept. It says a lot.

    best of luck
    Sandeep

    1. Naina says:
      July 13, 2010 at 4:56 pm

      Yes Sandeep, most times, even in the initial cliche’s, there’s a gem to be refined. The simplest ideas work best – the trick is to take them away from being the ‘typical’ solutions.

  2. Vdecides says:
    July 13, 2010 at 4:49 pm

    http://aside.in/blog/images/10/crtpLogoDesign0302.jpg – I SIMPLY LOVE THIS ONE…..

    1. Naina says:
      July 13, 2010 at 4:57 pm

      Quite cool eh? 🙂 It was a wonderful process – working with this particular client @benbaptie from @crtp was a lovely experience.

  3. Ambarina says:
    July 13, 2010 at 5:17 pm

    WOW..!!
    you’ve done a fabulous job…your hardwork is seen….!:D
    I just love the way you explain all the things…and you know i liked the 3rd logo of the “First round” more lol….
    Oh btw you do freelancing? :-S
    anyway best of luck…hope to see more creations of yours in future..:P
    take care..
    Amby..:P

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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