Proctor & Gamble are using social media and traditional event marketing for a new / existing brand of shampoo. Till the name is revealed, it is being call the Mystery Shampoo with web presence here : http://mysteryshampoo.com, Twitter presence here : @mystery_shampoo and Facebook presence here : http://www.facebook.com/MysteryShampoo. Following are photographs from the event held at New Delhi, Select City Walk with Bollywood celebrity, Ayesha Takia.
The support staff was lovely and the hair-stylists, even though overworked – considering how many women were interested in finding out more about the Mystery Shampoo – was very courteous & friendly. I had a great time – now waiting for my sample bottle to get into the challenge!
That last photograph is of me trying to get a shot of myself after getting back home from the event – to capture the hair and new danglers. I’ll have to think of better vantage points to get the hair!