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Logo sketching : events : Round One

  • September 21, 2010
  • naina

THE TWEETS :

one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement.

two : Oooh – how about a radio tower – with the brand name radiating radio waves? #logo #events

three : Ah! Or a ticket-stub in the TV frame and then the brand name written in it! #logo #design #events

four : Space-station! #logo #design #events

THE SKETCHING :

More sketching :

Third sketch for the day :

Conceptually and simplicity-wise, I quite like the last one – this would probably be one of my recommendations – also manages to capture the idea of *connections *growth *flourishing, literal *ticket without being complex. This in the *potential category.

And after another attempt at trying something in Illustrator, being perfectly disgusted with myself & subsequently deleting the file [ yes, it was *that bad ], I had another brain-wave!

Fourth :

It is not a perfect sketch but I like the concept! I can seriously consider wrapping-up for the day. Tomorrow, maybe some more.
So that’s two pages in my Moleskine and about nine sketches. Here’s the full page two :

Feedback Round One

Received feedback from the client. I should have given more details on the brief / thought behind each sketch. The emphasis needs to be on social networking / ticketing / online marketing and one of the sketches, with some modifications, hold potential – in my opinion. Worked in Illustrator to create the following and emailed to the client. Literally, it’s supposed to be people holding / presenting a ticket stub – the center of this activity is the brand that helps ticketing – since the people are all holding the ticket, they are also socially networked.

The client also mentioned that they liked the “third sketch of the day” above, in terms of a visual style, but they were not sure what I was getting at conceptually – have emailed a short description for the same as well. “…the idea was again a ticket stub, from which the letters “e” and “s” are emerging / growing – was to represent that EventStation connects the ticketing world – metaphorically.”

I appreciate it when clients give candid feedback and know how to give feedback – helps the logo design process immensely and ensures a higher probability of a good logo deliverable. Awaiting further feedback.

At the close of the project, due to miscommunication and a misunderstood process-flow, the client and I mutually agreed to leave off where it was. They don’t use the logo I had designed.

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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