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#EyesForInfluencers : Introduction

  • August 15, 2016
  • naina

I am starting a new series on the blog called #EyesForInfluencers

I will be interviewing one influencer every month ( to start with ) – maybe increase it to two each month, depending on how well this series is received. I haven’t finalized the criteria by which to decide who is an “influencer” and who is not. I will start with the obvious usual suspects and see where it goes from there. Ideally I would’ve liked to include only people who definitely have a blog but with the proliferation of social media channels and newtworks these days, it makes no sense to exclude those who do not have a blog – they will still be influential on their respective platforms. Some combination of quality and quantity – followers numbers and content – people who have already worked with brands ( paid gigs only ), etc., eventually leading to interviews with “rising stars” etc. across all genres : beauty / fashion / lifestyle / vloggers / instagrammers / travel / luxury / etc.

UPDATE

Here’s the criteria for inclusion in the Featured Influencers column interviews :

EyesForInfluencers-Criteria-Interview-01

At some point, I’d also to interview / feature “Rising Stars” – people who are new to the blogging / “influencer” industry but who show potential by way of quality of work, and how quickly they are gaining an audience etc. Will have to think of criteria for them as well. Maybe every fourth person I interview could be a “rising star” and then I could go back to interviewing another three “Featured Influencers” who are going to be from the pool of “experienced influencers”.

Is there an “influencer” you’d like me to start with? You can nominate yourself of course. I’ll email you and formulate some interview questions and we can take it from there! Let me know who you’d like to see interviewed!

Inspired by this “Featured Influencer” series on Diary Directory.

Why wait for someone else to do this afterall. Would be a nice thing for an agency to do – to make themselves more viable to client brands I suppose. The series will be useful to people who want to be influencers – they can watch and learn and follow those who are already, currently, pushing the boundaries of this industry. It will also be useful to brands and agencies – they will be introduced to influencers they might have otherwise missed – and maybe they’ll end up signing up with more relevant influencers.

Who knows! Let’s see where this goes! You will be able to see all interviews under the #EyesForInfluencers category or simply go to EyesForInfluencers.com ( yes, the domain was available! )

Tell me who you’d like to see interviewed / featured. Leave a comment here with a link to the influencer’s blog / Insta / Twitter or email me on blog@naina.co with the subject “Featured Influencer Recommendation“.

Also open to brand / agency sponsorships – if you’re a brand /agency who has worked with an influencer that you’d like to see featured under this section ( and they meet the above criteria ), your sponsorship will help me cover my time-costs of interviewing / editing / publishing, etc. and you’ll get your name in the headline alongwith a link to your brand’s / agency’s latest product / campaign.

 

( Photo by Jean Pierre Dalbera. Photo is of a belt-buckle depicting a bear and a wolf biting a horse and the background also has hooked bird beaks. This buckle is from the Western Han 206 BC -.. 8 AD, made of Gold, found in the princely tomb of Chu, Shizishan at Xuzhou, Jiangsu Province from the Excavations 1995 Museum Xuzhou, China. License from Flickr. )

 

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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